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	<title>HARDBODY Fit Female News &#38; Events &#187; marketing</title>
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	<link>http://www.hardbody.com/news</link>
	<description>Daily skinny on fitness, figure &#38; female sports</description>
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			<item>
		<title>&#8220;Real Women&#8221; in Ads Don&#8217;t Work</title>
		<link>http://www.hardbody.com/news/2010/03/23/real-women-in-ads-dont-work/</link>
		<comments>http://www.hardbody.com/news/2010/03/23/real-women-in-ads-dont-work/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 13:27:10 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad watch]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=7598</guid>
		<description><![CDATA[I ran across this little nugget this morning.
A study from Arizona State University, University of Cologne in Germany and Erasmus University in the Netherlands found that campaigns utilizing real sized women, which includes &#8216;plus-sized&#8217; models, &#8220;are unlikely to work on their intended customers&#8221;.
&#8220;We found that overweight consumers demonstrated lower self-esteem — and therefore probably less [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/03/23/real-women-in-ads-dont-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creativity Scores Prom Date with Arianny Celeste</title>
		<link>http://www.hardbody.com/news/2010/03/17/creativity-scores-prom-date-with-arianny-celeste/</link>
		<comments>http://www.hardbody.com/news/2010/03/17/creativity-scores-prom-date-with-arianny-celeste/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:31:19 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=7519</guid>
		<description><![CDATA[I&#8217;m constantly asked by women how they can get sponsorship or land an endorsement contract. One way is to get creative.
Check out what one high schooler did to get the attention of UFC Octagon Girl Arianny Celeste. His creativity landed him not only a prom date with Arianny but also an appearance on The George [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/03/17/creativity-scores-prom-date-with-arianny-celeste/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Reebok&#8217;s Viral Marketing with Chuck Liddell &amp; Girlfriend Heidi Northcott</title>
		<link>http://www.hardbody.com/news/2010/02/26/reeboks-viral-marketing-with-chuck-liddell-girlfriend-heidi-northcott/</link>
		<comments>http://www.hardbody.com/news/2010/02/26/reeboks-viral-marketing-with-chuck-liddell-girlfriend-heidi-northcott/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 14:14:51 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[MMA]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=7120</guid>
		<description><![CDATA[This is a perfect example of how to generate buzz in a big way. The video shows UFC superstar Chuck Liddell working out nude with his girlfriend, Heidi Northcott. The two were spotted in nothing but Reebok shoes. 
The MMA community was having a field day with this video when it surfaced and eventually ended [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/02/26/reeboks-viral-marketing-with-chuck-liddell-girlfriend-heidi-northcott/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>You have a hardbody&#8230; so what?</title>
		<link>http://www.hardbody.com/news/2010/02/11/you-have-a-hardbody-so-what/</link>
		<comments>http://www.hardbody.com/news/2010/02/11/you-have-a-hardbody-so-what/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 10:45:00 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=6667</guid>
		<description><![CDATA[I get asked on a weekly basis if I know any companies looking to sponsor models/competitors. Truth is, yes I do. A number of supplement companies approach me asking for my advice and input on competitors and models in the industry. Every company is looking for something a little different. Who I recommend varies on [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/02/11/you-have-a-hardbody-so-what/feed/</wfw:commentRss>
		<slash:comments>26</slash:comments>
		</item>
		<item>
		<title>What&#8217;s Your Color?</title>
		<link>http://www.hardbody.com/news/2010/01/11/whats-your-color/</link>
		<comments>http://www.hardbody.com/news/2010/01/11/whats-your-color/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 17:13:26 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=6038</guid>
		<description><![CDATA[Last week I saw a number of people posting colors to their Facebook status updates. The more I saw it the more I asked, &#8220;What the heck is this?&#8221; The responses varied and most had no clue or responded with &#8220;something to do with breast cancer and women are posting the color of their bra.&#8221; [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/01/11/whats-your-color/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Shape Your Body Gym Poster</title>
		<link>http://www.hardbody.com/news/2009/12/04/shape-your-body-gym-poster/</link>
		<comments>http://www.hardbody.com/news/2009/12/04/shape-your-body-gym-poster/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 15:11:06 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=5517</guid>
		<description><![CDATA[This is a different approach to marketing a gym. A poster for Forma Total Gym in Brazil uses a modeling compound for people to shape their body.

Props to Ads of the Wold for the image.



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]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/12/04/shape-your-body-gym-poster/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>EasyTone. Nice Booty. Great Sole.</title>
		<link>http://www.hardbody.com/news/2009/10/30/easytone-nice-booty-great-sole/</link>
		<comments>http://www.hardbody.com/news/2009/10/30/easytone-nice-booty-great-sole/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 13:58:58 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad watch]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=4937</guid>
		<description><![CDATA[This is a pretty amusing commercial from the folks at Reebok. The commercial is marketing their newest shoe, EasyTone. According to their web site the shoe is &#8220;designed to help give definition to your legs and butt.&#8221; Any hardbodies tried this shoe yet?

From the Reebok site:
78% of men are speechless.
81% of women jealous.
EasyTone helps you [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/10/30/easytone-nice-booty-great-sole/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Chicks Rule Social Web</title>
		<link>http://www.hardbody.com/news/2009/10/28/chicks-rule-social-web/</link>
		<comments>http://www.hardbody.com/news/2009/10/28/chicks-rule-social-web/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 13:35:41 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=4875</guid>
		<description><![CDATA[I ran across these stats last night and it&#8217;s rather interesting. When it comes to the various social web sites, informationisbeautiful.net shares that women reign supreme. Advertisers and marketers take note of these numbers.

Click for larger view.



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]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/10/28/chicks-rule-social-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make Yourself Memorable</title>
		<link>http://www.hardbody.com/news/2009/10/09/make-yourself-memorable/</link>
		<comments>http://www.hardbody.com/news/2009/10/09/make-yourself-memorable/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 14:25:38 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=4516</guid>
		<description><![CDATA[I picked up ESPN the magazine&#8217;s BODY issue earlier this week. There&#8217;s a great article by Alyssa Roenigk that talks about women using their looks in the world of professional sports.  The piece is titled &#8220;FOR SALE BY OWNER&#8221; and the sub-head asks, &#8220;How much of themselves should female athletes reveal in the name of [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/10/09/make-yourself-memorable/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Timing the Right for Magazine Exposure</title>
		<link>http://www.hardbody.com/news/2009/09/08/timing-the-pitch-for-magazine-exposure/</link>
		<comments>http://www.hardbody.com/news/2009/09/08/timing-the-pitch-for-magazine-exposure/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 20:36:02 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[mag watch]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=3832</guid>
		<description><![CDATA[As you may or may not know, I have a monthly column (thanks to the good folks at WEIDER Publications) with Muscle &#38; Fitness Hers magazine. I feel fortunate to give the fitness &#38; figure women some ink in a quality, credible magazine. The magazine is printed every other month and the current issue features [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/09/08/timing-the-pitch-for-magazine-exposure/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>All About the Suit?</title>
		<link>http://www.hardbody.com/news/2009/09/07/all-about-the-suit/</link>
		<comments>http://www.hardbody.com/news/2009/09/07/all-about-the-suit/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 15:10:59 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=3813</guid>
		<description><![CDATA[The St. Charles Sun ran an article headlined, &#8220;Female bodybuilders: All about suit.&#8221; I don&#8217;t agree with the headline but I can&#8217;t fault the writer. You have to credit suit designer Amy Ardizzone, of Suits by Amy, and competitor Michele Wood for that conclusion. A competitor&#8217;s suit is definitely important but the most important thing? [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/09/07/all-about-the-suit/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertisers Get Punched in the Face</title>
		<link>http://www.hardbody.com/news/2009/09/07/advertisers-get-punched-in-the-face/</link>
		<comments>http://www.hardbody.com/news/2009/09/07/advertisers-get-punched-in-the-face/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 13:28:08 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad watch]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=3806</guid>
		<description><![CDATA[I love this quote. &#8220;If you talked to people the way advertising talked to people, they&#8217;d punch you in the face!&#8221; Hugh MacLeod.


Think about this the next time you advertise a product or service. Consider this line of thinking when promoting yourself as well.



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]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/09/07/advertisers-get-punched-in-the-face/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Networking Failing to Influence Women&#8217;s Purchases</title>
		<link>http://www.hardbody.com/news/2009/09/03/social-networking-failing-to-influence-womens-purchases/</link>
		<comments>http://www.hardbody.com/news/2009/09/03/social-networking-failing-to-influence-womens-purchases/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 15:42:26 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Polls]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=3718</guid>
		<description><![CDATA[ADWEEK.com has an interesting article on social networking and it&#8217;s influence with women.  The article says, &#8220;75 percent of women reported that social networking sites have little bearing on their purchasing decisions.&#8221; That&#8217;s a fairly significant percentage for brands targeting women with social media.
I found this to be the most compelling piece in the article:
&#8220;Although [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/09/03/social-networking-failing-to-influence-womens-purchases/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Christina Vargas in the Redzone</title>
		<link>http://www.hardbody.com/news/2009/09/02/christina-vargas-in-the-redzone/</link>
		<comments>http://www.hardbody.com/news/2009/09/02/christina-vargas-in-the-redzone/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 13:45:16 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad watch]]></category>
		<category><![CDATA[Olympia]]></category>
		<category><![CDATA[expo work]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=3702</guid>
		<description><![CDATA[Props to new IFBB Figure Pro Christina Vargas for being featured in a new ULTIMATE NUTRITION commercial. I like the dramatic lighting of the commercial but wish they would have edited the first portion of her hitting the bag&#8230; it looks like she just bought a new pair of gloves and never punched before. The [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/09/02/christina-vargas-in-the-redzone/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Are You Pouring on The Pounds?</title>
		<link>http://www.hardbody.com/news/2009/08/31/are-you-pouring-on-the-pounds/</link>
		<comments>http://www.hardbody.com/news/2009/08/31/are-you-pouring-on-the-pounds/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 23:45:15 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad watch]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/2009/08/31/are-you-pouring-on-the-pounds/</guid>
		<description><![CDATA[New Yorkers are being asked, &#8220;Are you pouring on the pounds?&#8221; It&#8217;s an interesting new campaign launched by the New York City Heath Department and will run for the next three months. Their approach is to make people aware that you can pack on the pounds by what you drink, not just by the food [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/08/31/are-you-pouring-on-the-pounds/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Monday Marketing: Build a Fan Base</title>
		<link>http://www.hardbody.com/news/2009/08/24/monday-marketing-build-a-fan-base/</link>
		<comments>http://www.hardbody.com/news/2009/08/24/monday-marketing-build-a-fan-base/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 16:25:45 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/2009/08/24/monday-marketing-build-a-fan-base/</guid>
		<description><![CDATA[I had the chance to spend a couple days photographing Jamie Eason for bodybuilding.com last week. While shooting with Jamie we chatted about various topics and one thing that continued to come up was marketing. Jamie is probably the best example, at least in recent years, as someone who has found success in a relatively [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/08/24/monday-marketing-build-a-fan-base/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Fox 8: Jen Hendershott&#8230; &#8220;The Queen of Fitness&#8221;</title>
		<link>http://www.hardbody.com/news/2009/08/18/fox-8-jen-hendershott-the-queen-of-fitness/</link>
		<comments>http://www.hardbody.com/news/2009/08/18/fox-8-jen-hendershott-the-queen-of-fitness/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 14:00:23 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/2009/08/18/fox-8-jen-hendershott-the-queen-of-fitness/</guid>
		<description><![CDATA[Check out this video of IFBB Pro Jen Hendershott from FOX 8. Did you know Jen Hen was a kindergarten teacher?

This is a perfect example of how to market yourself. Pitch your story to local tv stations and you never know what might come of it. 



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]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/08/18/fox-8-jen-hendershott-the-queen-of-fitness/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Megan Fox&#8217;s PSA</title>
		<link>http://www.hardbody.com/news/2009/08/18/megan-foxs-psa/</link>
		<comments>http://www.hardbody.com/news/2009/08/18/megan-foxs-psa/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 07:30:11 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/2009/08/18/megan-foxs-psa/</guid>
		<description><![CDATA[Check out this creative and different approach to promoting a movie. Megan Fox is the leading lady in Jennifer&#8217;s Body, due out next month. I dig it as it&#8217;s unexpected and catches your attention. Think about how you can creatively promote yourself to get noticed in the fitness industry. 
If you&#8217;re at work you may [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/08/18/megan-foxs-psa/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Creative Way to Compete</title>
		<link>http://www.hardbody.com/news/2009/08/13/creative-way-to-compete/</link>
		<comments>http://www.hardbody.com/news/2009/08/13/creative-way-to-compete/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 14:03:39 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/2009/08/13/creative-way-to-compete/</guid>
		<description><![CDATA[If you&#8217;re a competitor or married to one, you know it&#8217;s not cheap. Don&#8217;t let that be an excuse not to compete. There are always ways to get creative and raise the money needed for a show. I ran across a story today where a Figure/Fitness team is holding a car wash and yard sale. [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/08/13/creative-way-to-compete/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Got No Milk?</title>
		<link>http://www.hardbody.com/news/2009/07/29/got-no-milk/</link>
		<comments>http://www.hardbody.com/news/2009/07/29/got-no-milk/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 12:53:28 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>
		<category><![CDATA[supplements]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/2009/07/29/got-no-milk/</guid>
		<description><![CDATA[Most of you are familiar with the popular supplement line Muscle Milk. It&#8217;s been around for years and a staple in many competitors nutrition plans. Now the folks a Nestlé have taken issue with Cytosport, the makers of the popular supplement, and say that their brand is misleading.
The New York Times reports:
On June 9, Nestlé [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/07/29/got-no-milk/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Jamie Eason Doing Things Right</title>
		<link>http://www.hardbody.com/news/2009/06/17/jamie-eason-doing-things-right/</link>
		<comments>http://www.hardbody.com/news/2009/06/17/jamie-eason-doing-things-right/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 14:36:19 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[covers]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/2009/06/17/jamie-eason-doing-things-right/</guid>
		<description><![CDATA[Most of you are well aware of who Jamie Eason is and if not what cave have you been living in?
I saw a photo of Jamie in 2005 shortly after her first NPC competition. She looked great and definitely caught my attention. I contacted Jamie via email and did a brief interview/profile with her for [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/06/17/jamie-eason-doing-things-right/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Aspen Schmidt &#8211; Amateur Fitness Competitor of the Week</title>
		<link>http://www.hardbody.com/news/2009/06/15/aspen-schmidt-amateur-fitness-competitor-of-the-week/</link>
		<comments>http://www.hardbody.com/news/2009/06/15/aspen-schmidt-amateur-fitness-competitor-of-the-week/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 17:13:13 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[interviews]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/2009/06/15/aspen-schmidt-amateur-fitness-competitor-of-the-week/</guid>
		<description><![CDATA[If you&#8217;re looking to get a little more exposure for yourself do what Aspen Schmidt did and submit your story to bodybuilding.com. Aspen is not only featured on the homepage of bodybuilding.com but also her own page. Check it out.

Aspen performing her fitness routine.




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]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/06/15/aspen-schmidt-amateur-fitness-competitor-of-the-week/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Photographer Chase Jarvis Has It Right</title>
		<link>http://www.hardbody.com/news/2009/06/15/photographer-chase-jarvis-has-it-right/</link>
		<comments>http://www.hardbody.com/news/2009/06/15/photographer-chase-jarvis-has-it-right/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 14:33:02 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/2009/06/15/photographer-chase-jarvis-has-it-right/</guid>
		<description><![CDATA[This past weekend was one of the few I am home and fortunately I was able to catch a talk by kick ass photographer, Chase Jarvis. I&#8217;ve been following Chase&#8217;s work for some time and he is one of the &#8220;new guards&#8221; of photographers. What&#8217;s that mean? Essentially, he isn&#8217;t afraid to share with the [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/06/15/photographer-chase-jarvis-has-it-right/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Prevent from going Street Rat Crazy</title>
		<link>http://www.hardbody.com/news/2009/05/19/prevent-from-going-street-rat-crazy/</link>
		<comments>http://www.hardbody.com/news/2009/05/19/prevent-from-going-street-rat-crazy/#comments</comments>
		<pubDate>Tue, 19 May 2009 20:26:22 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/2009/05/19/prevent-from-going-street-rat-crazy/</guid>
		<description><![CDATA[Things that make you go, What the&#8230;?
From Brandweek.com
Did no one tell Jack in the Box or its ad agency, Secret Weapon Marketing, that it can be hazardous to your health to make fun of menopausal women? And what about being off-message for a chain that caters to young men with stoner-sized deals for tacos and [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2009/05/19/prevent-from-going-street-rat-crazy/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Kentucky Grilled Chicken Apology</title>
		<link>http://www.hardbody.com/news/2009/05/13/kentucky-grilled-chicken-apology/</link>
		<comments>http://www.hardbody.com/news/2009/05/13/kentucky-grilled-chicken-apology/#comments</comments>
		<pubDate>Wed, 13 May 2009 15:43:52 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[misc]]></category>
		<category><![CDATA[videos]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/2009/05/13/kentucky-grilled-chicken-apology/</guid>
		<description><![CDATA[Is it just me or does this guy&#8230;
a) Look and sound nothing like a guy running a southern fried chicken company.
b) Sound waaaaay to cheery about their epic flop of free chicken.
This spot was in response to their free meal which bombed terribly. 




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		<slash:comments>2</slash:comments>
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