HARDBODY News & Updates

IFBB fitness pro and celebrity fitness trainer, Kim Lyons has partnered with Crest toothpaste. You can check out her tips as well as a quiz on the Crest web site.

Below is the press release announcing the partnership:
Shape Up and Get a Healthier and Whiter Smile in Four Weeks
When it comes to getting in shape and looking your best, celebrity fitness trainer Kim Lyons, who also appears on The Biggest Loser, knows it all! Kim has partnered with Crest to incorporate new Crest Healthy Radiance toothpaste system into a daily routine for a smile that is beautiful inside and out.

“I partnered with Crest to launch new Crest Healthy Radiance toothpaste system to show how effortless it is to achieve outer beauty via health from within. I often tell my clients that it can take a long time to see major changes in their weight and appearance, so it is important to stay motivated by adopting smaller, easy habits, such as improving their smiles, that give them the reward of feeling healthy and beautiful along the way,” says Lyons.

To stay focused on a daily routine full of healthy habits, consumers can log on to Crest.com and take Kim’s very own fitness quiz! Answers to the 10-question quiz will reveal your fitness knowledge. In addition, Kim’s tips accompany each answer which will help anyone reach their fitness goal.

ABOUT CREST HEALTHY RADIANCE
Available at mass retail, drug, and grocery stores nationwide, Crest Healthy Radiance is Crest’s first and only daily paste and weekly strip system, designed to strengthen enamel below the surface and deep clean to whiten for teeth with healthy radiance. Crest Healthy Radiance Toothpaste System provides a healthy, strong and more beautiful smile from the inside out and when used as directed, whitens up to four times better than the leading whitening paste.

The toothpaste helps remove extrinsic stains using a patented stain prevention polyphosphate technology combined with a gentle silica that whitens teeth and prevents stains from forming.

The deep clean hydrogen peroxide formula, found in the strip diffuses into the enamel and helps eliminate impurities embedded deep under the enamel surface leaving the teeth cleaner and whiter on the outside. The four upper and lower intensive deep cleaning strips are formulated for weekly use, 30 minutes a session.

Together, when used as directed, the Crest Healthy Radiance Toothpaste System strengthens enamel, fights tartar, prevents cavities and removes stains for whiter teeth.

Availability
Crest Healthy Radiance is available at mass retail, drug and grocery stores nationwide. The system includes a 4.1 oz tube of Radiant Mint fluoride toothpaste for daily use and eight Deep Clean Strips (four for upper teeth, four for lower teeth) for weekly 30-minute treatments. The suggested retail price is $11.99.

ABOUT KIM LYONS
Known best for her role on The Biggest Loser, celebrity fitness trainer Kim Lyons has provided support and encouragement to millions of people looking to lose weight and adopt a healthier lifestyle. Her new book, Your Body, Your Life provides simple tips and techniques that motivate people to reach their goals and change their lifestyle for the better. Kim graduated from Colorado State University in 1995 with a degree in Human Development
and Nutrition. For more information, visit http://www.kimlyons.com.

ABOUT CREST
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, Crest created Crest Healthy Smiles, a national outreach program designed to help improve the state of oral health in America. Each year, the Crest Healthy Smiles program provides education, tools, and increased access to dental professionals to underserved children and their families nationwide. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

Rachel recently competed in the NPC Northern Colorado and won her class. That was her first show and she looked amazing. So much so that I knew I had to shoot with her as she has “the look”. We met up at Colorado Pro Gym, which (as you read here) is run by Dylan and Heather Armbrust. They are cleaning the gym up and making it look incredible. It has some of the best lighting for gym shoots and today was no exception.

Rachel demonstrating a few exercises in the gym.

Today, I asked Rachel what she does for cardio and she said, “I chase tumble weeds in Wyoming. Those lil’ fauckers are fast.” Not only is she a fresh face to watch in the coming months but she also has a witty personality. This 25-year old rising star works full-time in pharmaceutical sales. You’ll be seeing a lot more of her around and don’t be surprised if you see her in a few magazines.

Rachel showing off her killer physique on a warm Denver day.

The IFBBpro.com web site has a nice feature on one of the top female bodybuilders, Iris Kyle. If you’re a female bodybuilding fan this is a great piece on the history of Iris’ career. Check it out on IFBBpro.com.

Canadian magazine DXL, is having a “sexiest spokesmodel” contest. A few friends of HARDBODY.com are in the contest. Visit their site and vote for your favorite.

Congrats to Jenn Gates for gracing the cover of the new Muscle & Fitness Hers magazine. Jenn tells me she is excited and thankful for the cover. Those in attendance at the Pittsburgh Pro may see the latest cover model in the audience. You’ll also get a chance to see her in the swimsuit issue of FLEX magazine.

It looks like the people have spoke and the next cover for FLEX will feature Felicia Romero. Congrats Felicia!

Check out the first round of model hopefuls on FLEXonline.com and vote for your favorite. Over 25 women entered the first round and more are sure to follow suit in the months ahead. Who do you like?

If you’re a model and missed the first round, there’s still a chance to enter each month. Visit the registration page for more information and how to enter.

Which cover do you like? It looks like it’s between Annik Nayler and Felicia Romero. I’m partial to the Felicia cover myself and like the shot of her they’ve chosen. Let us know your thoughts in the comments field.

Annik Nayler.

Felicia Romero.

Mindi O’Brien has been shaking her booty on the competitive stage for awhile and has made a name for herself as one of the top IFBB Fitness pros. I caught up with her to see what’s next and learn a little bit more about the Canadian star.

Mindi on stage at the 2008 Fitness International.

You recently competed in the Fitness International… How many times have you competed there and were you satisfied with your showing?
I earned my IFBB Pro card in the summer of 2004 and have competed in 4 consecutive Arnold Classic/Fitness Internationals. I was pleased with what I brought to the stage this year… however, it was a battle getting there. I was sick with the flu and a horrible cold a month prior to the Fitness International. Because of being so sick, my routines ended up suffering a little. My joints were really sore due to being sick and my endurance and energy was extremely low. I couldn’t really practice my routines as much as I should have and I had to tone down my routine a lot….(I had a few new skills added to my routines, but was unable to perform them without risking further injuries) Other than that, I was pleased with my physique…I feel that I had a good off season and made the necessary improvements to my overall physique. I placed 9th overall. My personal goal was to place a little higher, but I was pleased with what I brought to the stage. The Fitness International is one of the most prestigious competitions, and I feel blessed and honored to receiving an invite to represent my country and compete amongst the best Fitness Competitors in the world.

Are you the best Canadian Fitness competitor?
Canada has produced many top Fitness Competitors over the years who I have had the opportunity to compete with… Stephanie Worsfold, Kary Odiatu, Sandra Wickham are a few of Canada’s best and I feel honored to have had the opportunity to share the stage/limelight with them… There are a few new pros from Canada who are very talented and will definitely make an impression on the circuit… Myriam Capes and Marnie Holley will be showing off their talent this yr.

Choosing not to claim to be the best Canadian, ok. Let’s move on.

What’s something that you haven’t posted on your web site or put out in an interview before? You chew your toenails… secretly wear your fake butt outfit around the house… Let’s hear it.
LOL… Hmmm… this is a tough one!!!! I don’t think this has ever been posted on my site or anywhere else…but, at every competition since turning pro, I have been introduced as a former bodybuilding champion….When I started competing, I only competed in Fitness…that was my goal from the get go….I used to compete in the Fitness Canada Pageants before switching over to the CBBF…At the Fitness Canada Nationals, I placed 4th overall and the judges feedback was that I was too muscular for fitness and I had been penalized for it. The next day I went back to the venue to pick up my prop and my husband dared me to compete in the Musclemania event to see how I would do. I’m always up for a challenge!!!! Dennis (my husband) taught me how to pose in 10 minutes before going on stage, we oiled me up and away I went. We re-choreographed my fitness routine during the morning/night show and I performed my bodybuilding routine to my fitness routine music…Well…I ended up winning the Women’s Heavy Weight Division (weighing 123lbs). My passion is fitness…It was at that moment that I decided it was time for me switch over to the CBBF and go after my IFBB Pro card… I had a lot of fun competing on stage with the other bodybuilders, but for me fitness is where my heart is.

What’s your next show and will you be doing a new routine?
My next show will be the Houston Pro Show on July 4-5th. I will be performing to the same music but I am in the process of re-choreographing my current routine. If I qualifiy for the “O”, I will be bring a new routine to the stage.

What’s your guilty pleasure?
Hmmmmm…I love sushi and mint chocolate chip ice cream and peanut butter sandwiches…not together though!!!

Thanks Mindi!
Thanks Isaac.

Mindi is currently feature in Canada’s INSIDE FITNESS magazine.

Sample page of the newest issue featuring Mindi.

Inside Fitness, Canada’s biggest fitness & bodybuilding magazine, celebrates two years of excellence in the world of health, bodybuilding and fitness publishing with its Second Anniversary Issue. Features include athlete profiles on Mindi O’Brien and Fouad Abiad, as well as a focus on abs that is found in the magazine’s midsection. Seasoned bodybuilding and fitness professionals featured in the issue include Lee Labrada, Craig Ballantyne, Garry Bartlett, John Berardi and Ralph Dehaan. The issue is available at most major Canadian newsstands including Chapters, MAC’s Convenience Stores, London Drugs, 7-11, Walmart, GNC and fine health food stores across Canada.

Newest issue of INSIDE FITNESS

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