HARDBODY Fit Female News & Events

This morning I checked out the NPC Migh High event held in Englewood, Colorado. Promoter Jeff Taylor tells me there were around 400 people at prejudging and more were still filtering in. It was definitely a rock’n crowd that came out to cheer on their family and friends. The show had 100 total competitors enter this weekend’s event. Who says we’re in a down economy? Perhaps we are but you wouldn’t know it by attending this NPC event in Colorado. It’s great to see people still care about their physiques and health. If there is one thing we can control in life it is what we eat and put into our bodies.

A number of ladies came looking for a national qualification.

Spotted at prejudging:
• IFBB California Pro Figure winner Heather Mae French
• IFBB Fitness Pro Carla Sanchez, who is expecting her second child and looks great
• IFBB Figure Pro Chaundra Tanji
• IFBB Figure Pro Teresa Gillian
• IFBB Figure Pro Liane Siewald
• IFBB Fitness Pro Carol Semple

Along with a number of top NPC competitors who will be making their way to the Jr. Nationals and USAs.

This sends chills down my spine to think it’s been one year since the fitness community heard about the tragic death of Amanda Jo Earhart-Savell. One year ago today I posted the haunting headline, “Amanda Jo Savell found Dead“. Amanda was a dear friend to many and despite being tragically taken away from us, she’ll never be forgotten.

Rest in Peace Amanda.

It looks like your three Olympia qualifying competitors from the California Pro figure show will be Sonia Gonzales, Heather Mae French and Kristi Tauti. Those appear to be the top three with the win going to either Sonia or Heather. Rounding out the top six look to be Meriza Deguzman, Rosa Marie Romero and Alicia Harris.

Those of you who took our poll earlier and voted for Alicia “Smiley” Harris for the win can give yourselves a pat on the back as she will lead the rookies with the highest finish.

I know you’re all anxiously awaiting my crazy stories from Charleston thus far, or maybe not. Either way, it’s been quite the adventure. I took a red-eye flight of Denver and lucky me I had the middle seat that didn’t recline (thanks Shannon). The dude next to me snored and the children behind me cried the entire time. SWEET! My second flight from Atlanta to Charleston was hilarious. I got to my seat and this character who looked like Tracey Morgan was sitting with his hands inside his shirt. It was cold on the plane so it wasn’t that weird, at least not at that point. Once we took off the guy proceeded to get inside his shirt for the duration of the flight. He was either wanted by the authorities or taking the swine flu precautions up a notch. It was amusing either way.

Swine Flu precautions or wanted man?

I arrived in Charleston with no problems and the city looked cool with all the surrounding water.

A look at Charleston, SC.

I proceed to get my rental car and Jo seemed to be in slow motion. Jo was the Avis/Budget worker. She couldn’t find my reservation. Jo talked in her souther drawl and I’m thinking great a slow motion redneck idiot, just what I need. Turns out I am the idiot as I booked my reservation for the JR Nationals dates. After Jo tried to get me in a convertible (it was pouring rain and not much need for that) I was on my way to the hotel.

Jo trying to find my reservation.

I was able to check in early which was sweet. Sweet until I started unpacking and went into the bedroom to see a dirty ass room that hadn’t been cleaned yet. Not so sweet. The manager apologized and moved me to a clean room, which was nice. After a little nap I hit Walmart for some snacky snacks and water. I located a Buffalo Wild Wings which will be showing the UFC event on Saturday night. That’s where my happy ass will be after the show.

I caught up with Andrea Watson and Jaime Baird for a photo shoot. Both Bombshell Fitness girls look great and should be contenders in this show. You’ll recall both women took home overall titles in Pittsburgh (Andrea - Figure, Jaime - Bikini). We got some great shots and both did well modeling.

After watching the Nuggets win (suck it Lakers) I crashed. Good night’s rest and then it was time for the morning check-in. So far 1/2 the competitors have checked in. I saw stand out from last year, Teri Turner in attendance and she looks great. There are a number of women who stand out in the crowd. The overall Contra Costa Bikini winner, Stacey Oster is competing and rocked the pajamas at check-in. You’ll recall Stacey stood out at the Denver Dream tryouts with not only her physique but also her ability to whiz the football. Orlando’s overall bikini winner, Mariza Prince is competing and one tall drink of water. There aren’t many bikini competitors in each class but there are a few women that jump out right away.

There is a second check-in this evening and then the action starts tomorrow bright and early. It will be a very good show to kick the year off. Stay tuned for more updates and details throughout the weekend.

This weekend in Charleston, South Carolina five females will leave the NPC ranks and join the elite group in the IFBB. Two Figure, Two Bikini and One Fitness competitor will qualify for IFBB Pro status at the first National NPC show of the year, the 2009 NPC JR USA. Promoter Tres Bennett shared there will be between 200 & 250 total competitors (including the men). As we’ve come to expect, the Figure competition will be the largest of the weekend with over 100 females trying to nab one of the two pro cards. This show typically has the most competitors from East of the Mississippi. It’s a great venue with the host hotel connecting to the venue and a short ride from the airport. IFBB pro Tracey Greenwood will be the head expediter for this event and her crew will be the ones running the action backstage.

As of earlier this month the breakdown was:
15-20 Women’s Bodybuilders
15-20 Fitness Competitors
50-60 Bikini Competitors
100+ Figure Competitors
Order your tickets early via Ticketmaster:
• Prejudging Tickets
• Finals Tickets

Things kick off Friday with the check-in. Here is the schedule of events:

Friday, May 22, 2009
Embassy Suites Convention Center
9 a.m. – 10 a.m. Weigh-in / Check-in (Men): Meeting Room 3
10 a.m. – 11 a.m. Weigh-in / Check-in (All Women): Meeting Room 3
5 p.m. – 7 p.m. Final Weigh-in / Check-in (Men & Women): Mtg. Rm. 3

Follow all the action via our twitter account this week from Charleston. We’ll also be providing updates from the California Pro via twitter as well.

The stunning Candace Covington. Photo by: llfotos.com

Did you know NPC competitor Candace Covington is also a NBA Sacramento Kings Dance Team? Yup, true story. You can follow her blog on the Kings web site. I had a chance to meet and shoot with Candace last year after the NPC Sacramento show and she is a stunner. Cool to see NPC competitors doing a variety of things.

I’d been hearing rumblings that the IFBB Houston Pro would not be keeping fitness in its August show and now I can confirm that is the case. Houston will NOT being having a pro fitness competition but will have pro figure. The event is slated for August 29, 2009 in Houston, Texas. That leaves two shows for Fitness pros to qualify for the Olympia: The Europa Super Show (August 14-15) and the Atlantic City Pro (Sept 11-12).

After this weekend at the California Pro show there won’t be another pro event until August. Leaving pro competitors and fans with a 2.5 month layoff from the action. Fortunately for the fans of the sport there will be plenty of amatuer action across the land to follow.

Congratulations to IFBB Fitness Pro Julie Lohre who completed her first triathlon. She shared with her twitter followers that it was “One of the hardest things I have ever done, but so glad I did it!”

Julie ran the “Tri for Joe” where the funds went to Down Syndrome research. Props Julie!

Best known for her role in the original American Gladiators, Raye “Zap” Hollitt will once again take the stage. Except, it won’t be as a hard-hitting gladiator this time around. The 45 year old star, who trains out of Gold’s Gym Venice, will be competing in the Open and Masters Over 45 Figure at next weekend’s NPC California State. I heard rumblings from Lonnie “The Swami” Teper about this and Ron “Yogi” Avidan was able to confirm with promoter Jon Lindsay that she will in fact be competing. Get your tickets now for what is sure to be a great show.

Raye “Zap” Hollitt in 2003. Photo by Scott Styles.

Good luck Raye! Check back for more updates and previews on the NPC Cal.

Congratulations to Andrea Watson for her third overall NPC figure title. Andrea checked in after the show and let me know, “The third time was a charm”. Andrea has competed in a total of three shows in her life and has won the overall in every one of them. Tonight she took home top honors at 2009 NPC Eastern Seaboard Bodybuilding & Figure & Bikini Championships in Atlatna, GA. Next up for this rising star is the NPC JR USA held in Charleston on May 23rd. Can she make it four in a row and in the process turn pro? She certainly has the potential to do just that.

This is a rare piece… A mainstream media story that takes the angle that performance-enhancing drugs SHOULD be allowed. Long-time bodybuilding writer, John Romano makes in appearance in John Stossel’s 20/20 piece. The segment ran tonight on ABC. Read the story and check out the video here. Stossel has an interesting take on the topic.

VPX’s CEO Jack Owoc isn’t backing down just yet. Today, VPX filed an appeal of the injunction that was placed against them regarding their Muscle Power drink. As posted here, a federal judge ruled that Muscle Power’s name and packaging was too similar to CytoSports’s Muscle Milk. The following story appeared on BevNet.com:

VPX filed an appeal Friday of the injunction against its Muscle Power protein drink given to them this week by a federal judge.

The judge ruled that Muscle Power’s name and packaging was too similar to that of Cytosport’s Muscle Milk, the current leader of the fast-growing protein drink market.

VPX CEO Jack Owoc said he was disappointed by the judge’s ruling, which will require the company to remove all Muscle Power product from shelves and dispose of it.

VPX’s statement follows below, and more details on the injunction can be found here.

Statement from VPX:
VPX filed an appeal of the injunction issued by a district court in California precluding VPX from using its registered trademark “Muscle Power” and the trade dress on its packaging. Jack Owoc, CEO and founder of VPX, explained that VPX was highly disappointed by the ruling:

“We are very disconcerted by the court’s ruling and think that it was misled in regard to Cytosport’s rights and the nature of the competition in our industry. The only similarities in our trademarks are the use of the word ‘’Muscle,'’ but there are more than 60 registered trademarks at the Patent and Trademark Office in class 5 alone containing the word ‘’Muscle.'’ ‘’Muscle'’ is commonly used in product and company names in our industry, in part because our products help build muscle. Cytosport never objected to the registration of our trademark, despite having an opportunity to do so, and the Patent and Trademark Office found no conflict between “Muscle Power®” and “Muscle Milk®.”

We have never intended to confuse customers into thinking our product was Muscle Milk® - we want them to know it’s different and better! We point out in our advertising why Muscle Power® is a better product — Muscle Milk® contains 600% more sugar and a 183% more fat than Muscle Power®. Muscle Power contains 200% more fiber and 89% less carbohydrates.

We prominently put our VPX logo on the top center panel and, the background, like most VPX products, is the specific 293 Pantone Blue color that consumers have identified as our brand for many years. VPX apologizes to its customers for any disruption this may cause, and we are committed to making our popular Muscle Power® drink available again to our customers and the public as soon as possible.”
Source: BevNET.com Staff

Last week there was a discussion here regarding Muscle Power and Muscle Milk. In my initial post I commented:

VPX also takes a risky move in their package design. The fonts and the packaging itself look very, very similar to Muscle Milk. I understand there are only so many packages that can be used for drinks but the design and look of it has free reign. One can only assume this is an attempt to cause confusion for the consumer. The ad shows the two products side by side and furthers my point.

A Federal Court heard more evidence in a lawsuit filed by CytoSport (makers of Muscle Milk) against VPX (makers of Muscle Power) regarding this very issue. The following press release has been issued by Cytosport which summarizes the court’s findings. If you’d like to read the entire court document, click here (PDF).

CytoSport Secures Preliminary Court-Ordered Injunction of Muscle Power Due to Infringement of Muscle Milk® Trademark
On Wednesday, May 6th in Sacramento, CA, a Federal Court issued an order requiring Vital Pharmaceuticals, Inc. (VPX) to immediately remove Muscle Power from the marketplace after concluding that the product infringes on CytoSport’s trademark rights of Muscle Milk®.

This preliminary injunction was prompted after CytoSport filed a lawsuit against VPX, stating that Muscle Power’s packaging, or “trade dress,” was deceptively similar to Muscle Milk®’s packaging.  In its decision, the court stated that “VPX has chosen an identical font, in an identical color, on an identically shaped package, and placed the mark on the package in an identical location.”  The court also stated that “when the marks are viewed as a whole with each product’s respective trade dress, the court has no difficulty concluding that the two marks are overwhelmingly similar.”

Upon concluding that VPX has violated CytoSport’s trademark rights, the court also stated that “VPX could have easily used a trade dress more consistent with its other RTD products, e.g. Redline, Black Pearl and Pump 7.”  Given that the injunction is preliminary in nature, the lawsuit will continue while the injunction is in place.

“We are gratified by the court’s ruling and will continue to vigorously enforce our rights to protect our brand, our marketing partners, and our consumers against confusion in the marketplace,” says Greg Pickett, Co-Founder /CEO of CytoSport.

About CytoSport
CytoSport, the maker of Muscle Milk®, is among the largest sport nutrition protein beverage companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk® was recently named the 2008 Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and 2009 Company of the Year by Beverage Forum presented by Beverage Marketing Corporation and Beverage World.  For more information on Muscle Milk or additional CytoSport products, visit: www.cytosport.com.

News of the Hydroxycut recall seems to have a few bottom feeding lawyers licking their chops. I ran across this piece on an Alabama news station and can’t help but shake my head. Talk about over-the-top, irresponsible reporting. Check out the moronic video here.

Then to write this asinine statement on their web site:

Hydroxycut is not the first one to be proven dangerous. Former popular supplements inlude the date rape drug GHB and ephedrine which is linked to cardiovascular problems.

“It’s definitely lawsuit territory,” says the lawyer in the piece. Get ready for class action lawsuits and people looking to make a quick buck off this recall.

First let me remind you, I am NOT speaking on behalf of the NPC or claiming to be a NPC official. Simply sharing some of the things that came out of my conversation with someone who is and was pleased that I asked for clarification on a few things.

I had the opportunity to chat with Sandy Williamson for a few minutes while in Pittsburgh for the NPC PA Championships. Those of you who are new or don’t know who Sandy is she’s the IFBB Professional League Women’s Representative and the IFBB Professional League Head Judge for the women. Sandy also is the head judge at many of the NPC shows across the country. Lamest terms, if Sandy tells you something you should listen. We had a candid conversation after the show and I asked her for some more info on the Bikini Division. She was kind enough to answer my questions and clarify a few things. Here are a few things that came from our conversation.

As I have stated here on hardbody and Sandy agrees with me… The judges can only judge what is on stage and in front of them. There have been several shows where the number of participants have been few. Every competitor that entered may be below the level bikini should be about on the National and Pro level however the judges still have to award a winner. Just because you won the Podunk Classic does NOT mean you will get a pro card at the National level. Keep this in mind when looking at the results of some smaller, local NPC shows. It’s not the judges fault no one of quality entered and they can only judge what’s on stage.

Sandy mentioned the level of quality in the bikini division at the PA Championships had been some of the best she’s seen to date. Myself, J.M. Manion and Bill Comstock (all photographers who have seen many events already this year) also agreed. When you go to a number of shows every month you have more to compare it to than the casual fan or one time participant. I asked if she felt the winner of this show and the Arnold were in line with what the bikini division should be about. Sandy did feel these were the two best examples but also felt there were a few other women (in both shows) who also are in line with what a look she likes for the bikini division. Ali Sonoma was the winner of the Arnold Classic and Jaime Baird was the winner of the PA championship.

Kristal Marshall, who placed second in the bikini short class at the Arnold Classic, has a physique many feel looks good for bikini. I like Kristal’s look and think it is in line with what a bikini physique should look like. Sandy mentioned she really liked Kristal’s physique but felt she had a little too much muscle. The one thing the judges are trying to do is make a clear distinction between figure and bikini. If you look like you could win in figure you won’t (or shouldn’t) win in bikini. There have been examples where this hasn’t been the case at some shows but rest assured it will not be the case on the National level where pro cards are awarded. Bikini is new to the judges too so cut them a little slack as they work through the first year. Like figure, give it some time to grow and develop into something. If you’re a bikini competitor with too much muscle you may find yourself disappointed with your placings.

Jaime Baird overall bikini winner.

One thing I noticed with the bikini division thus far is the presentation. I asked Sandy if she liked how Jaime Baird presented herself and she thought it was good. Ali Sonoma also presented herself well at the Arnold. As I’ve stated here you do NOT want to come out looking like a deer in the headlights but you also don’t want to be over the top and come across as trashy. There is a different between working the stage with a couple of model poses, popping a hip, looking over your shoulder from behind vs looking like you’re about to climb up a pole and take your clothes off. Think of it almost as doing a photo shoots where you do a couple model poses, hand on your hip and present with confidence. Sandy shared that this is still being worked out and as more shows take place, the judges will be able to give better feedback on what is the best way to present your physique in bikini. She felt just standing there like a figure competitor relaxed did not do as good of job as doing a more model type of pose.

Probably the best bit advice Sandy shared was in regards to suit choice. She is all for women getting a suit off the rack and not having to spend hundreds of dollars on it. This was a big complaint and the main reason why the one piece went away. Competitors spending tons of money on suits became a huge burden. She mentioned Miss California’s suit in the Miss USA contest… How it tied to the side and despite it being white (which is usually a no-no for competitors) it looked very good. Sandy liked a suit like this and how well it fit Miss California. It could be a suit that was purchased off the rack at a store. The big point though and she really stressed was for women to have a suit that fits them. If you buy a suit off the rack have it altered to fit your physique. I noticed this with a couple competitors at the PA show, where the top was too big for them or the bottoms were too small and it didn’t flatter their physique. She couldn’t stress enough how important it is to have a flattering, fitting suit. If you want to bling a suit out you can but again it should fit your body and compliment your physique.

Notice the fit on Miss California’s suit.

Lastly, pay attention to the small details like your hair, make up and skin. You do not want to look depleted and have unhealthy looking skin. Do not come in shredded to the bone and expect to do well. The judges want a healthy looking physique. If your hair and makeup are not flattering to you it will also hurt you in comparisons to someone who does.

Sandy will be the head judge for the California Pro on May 23rd. If you are competing in that show or will be there and have more questions feel free to ask her there. The same weekend the NPC JR USA will take place in Charleston. She assured me that the head judges for that show (where pro cards will be awarded) are on the same page as her as to what look they are after.

Tomorrow 152 NPC competitors will take the stage at Soldiers and Sailors Memorial Hall in Pittsburgh, PA. J.M. Manion tells me there are over 60 figure competitors and 18 bikini competitors set to turn it out when prejudging begins in the morning. The IFBB Pro Men’s show will start the day off at 9am.

I had a fantastic meal with the world’s top bodybuilders, IFBB judges and industry peeps. NPC President, Jim Manion played host to the star studded crowd at Brushettas. The meal was fantastic and if you’re in Pittsburgh definitely check this place out if you haven’t already. I enjoyed chatting with judges Linda Wood Hoyt, Ropeman and Vicki Gates over dinner. They shared similar views as I do on the bikini division. What’s that? Give it time to develop and remember the judges can only judge what is on stage. As more women enter, the better the competition will become. Sandi Williamson is also in attendance and will be head judge for the women’s NPC events.

The host hotel is a block away, which makes it nice to sleep in a bit and walk to the venue. The funniest part of the entire evening was a shuttle bus taking the group back to the hotel and bottomed out. Turns out having Toney Freeman, Dennis Wolf, Kai Green, Rich Gaspari and a few other people is too much to handle going over a curb. Once we got out of the bus, the driver was able to proceed without any problems. A little much weight for the little bus to handle.

Stay tuned for more updates throughout the weekend.

IFBB Pro and long-time fitness model Time Majorova is featured in a new commercial produced by fitness photographer Alex Ardenti.

Timea continues to heat things up.

This will be interesting to see what develops…

According to the SGMA, Congressman Ron Kind (D-WI) has introduced the Personal Health Investment Today Act of 2009 (PHIT) in the U.S. House of Representatives. Congressmen Earl Blumenauer (D-OR), Kevin Brady (R-TX) and Zach Wamp (R-TN) joined Kind in sponsoring the PHIT Bill.

The PHIT Act would change current federal tax law to allow for the deduction or use of pre-tax dollars to cover expenses related to sports, fitness and other physical activities. Americans could invest up to $2,000 annually to pay for physical activities by investing money in existing pre-tax Flexible Spending Accounts (FSA), Medical Savings Accounts (MSA) and/or medical reimbursement arrangements.  PHIT would only expand the expenses eligible for reimbursement to include physical activity costs as a form of prevention; PHIT would not increase contribution limits to these accounts. Once an individual or family spends 7.5% of their income on qualified medical expenses, they could deduct physical activity expenses directly.

“SGMA has been supporting this bill in recent years and we are delighted to see that Representative Ron Kind is leading the effort on this legislation,” said Bill Sells, SGMA VP of government relations.  “For the consumer, it reduces expenses associated with exercise, fitness and sports participation through the use of funds in pre-tax accounts.  By encouraging more physical activity via financial incentives, we will improve health, reduce medical costs and lower absenteeism at school and in the workplace.  PHIT has the potential to make a big difference in people’s lives, the economy and health care spending.”

“Regular physical activity is the best preventive medicine we can prescribe,” said Kind, a member of the tax-writing Ways and Means Committee. “This bill will give people the incentive they need to get active – to participate in that exercise class, join an intramural sports team, or sign up for a gym membership.”

With Kind, Blumenauer and Brady all serving on the tax-writing Ways & Means Committee, the prospects for PHIT are improved.  Health care reform is a top priority in Washington and PHIT is consistent with reducing health costs – a primary objective of reform efforts.

One of the main reasons PHIT is getting attention on Capitol Hill is due to the Congressional support generated by physical activity advocates last month during SGMA’s National Health Through Fitness Day (NHTF).  On NHTF Day, a delegation of well known athletes, sporting goods and fitness manufacturers, sports retailers, concerned citizens, physical educators and association leaders met with Members of the U.S. House and Senate  to encourage passage of two legislative initiatives that will help Americans (of all ages) become more physically active and healthy.  In addition to PHIT, the sports industry also promoted higher funding for quality physical education through the Carol M. White Physical Education Program (PEP).   PEP provides grants to school districts and community based organizations for innovative physical education and activity methods.  Since 2001, PEP has provided close to $600 million for equipment purchases and P.E. training.

“Both pieces of legislation are important,” said Sells.  “Basically, PEP provides support to school-age children while PHIT will provide financial incentives for all Americans to lead more active and healthy lives.”

– Source: sportsonesource.com

If you pick up any current muscle magazine you’ll likely to see the new ad campaign from VPX Sports advertising MUSCLE POWER. The ad has a number of people talking but is it for the right reasons? Some would say any publicity is good publicity. It’s not often people talk about supplement ads, as they generally all look the same. This ad certainly doesn’t look the same but is that a good thing?

Taking on an industry leader in advertising is nothing new. Coke vs Pepsi. Bud vs. Miller. Ford vs. Chevy. VPX has taken that approach with their ad directly targeting Muscle Milk. Industry leaders (which Muscle Milk is and has been) are used to other brands targeting them. How they are being targeted raises some questions.

VPX ad targeting Muscle Milk.

The ad shows a baby nursing on a mother’s breast with the copy reading, “Muscle Milk is for Babies. Muscle Power is for Men!” I’m far from a prude but personally, I find the ad offensive. In my opinion, using an image of a nursing baby to sell your product shows lack of creativity. If Muscle Milk is for babies and Muscle Power is for men, what about women?

VPX also takes a risky move in their package design. The fonts and the packaging itself look very, very similar to Muscle Milk. I understand there are only so many packages that can be used for drinks but the design and look of it has free reign. One can only assume this is an attempt to cause confusion for the consumer. The ad shows the two products side by side and furthers my point.

Page 2 of the new MUSCLE POWER ad.

I’m not a math whiz but how can you have “600% Less Sugar”? If you said 1/2 as much or 1/4 as much ok but what formula is used to support a claim of 600% Less? I’m just ask’n. Don’t forget there is 200% more Fiber. Great so if I am reading this right, it won’t taste as sweet and you’ll being looking for a toilet twice as much.

I have a feeling you’ll be seeing more supplement companies looking to tap into the success of the MMA world. Champion Nutrition takes a bold step by teaming up with TapouT, one which no other supplement line has done to date.

Good move? Only time will tell but if you were going to partner with a successful brand in MMA, TapouT is a logical choice. You’re sure to see a TapouT shirt or hat at any bodybuilding/fitness event and go to a MMA event you can’t blink without seeing the logo.

GRAND TERRACE, Calif., Apr 28, 2009 (BUSINESS WIRE) — TapouT, the premier mixed-martial arts apparel, gear and lifestyle brand, announced today a licensing agreement with Champion Nutrition to offer sports enthusiasts TapouT Sports Nutrition products. Under this relationship, Champion Nutrition will design, distribute and market the Tapout Sports Nutrition brand to all retailers in the United States and abroad. TapouT Sports Nutrition products will be available in mass-market retailers beginning this summer.

– Read the Full Press Release Here.