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	<title>Hardbody - Female Sports, Health and Fitness&#187; Ad Watch</title>
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		<title>Ultra Endurance Athlete Rebecca Rusch Featured in Nikon Video</title>
		<link>http://www.hardbody.com/news/2012/01/17/ultra-endurance-athlete-rebecca-rusch-featured-in-nikon-video/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ultra-endurance-athlete-rebecca-rusch-featured-in-nikon-video</link>
		<comments>http://www.hardbody.com/news/2012/01/17/ultra-endurance-athlete-rebecca-rusch-featured-in-nikon-video/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 18:16:11 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>
		<category><![CDATA[SPORTS]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=13815</guid>
		<description><![CDATA[If you&#8217;re at all familiar with the mountain biking world, you&#8217;ve heard of Rebecca Rusch aka &#8220;The Queen of Pain&#8221;. She exemplifies what a HARDBODY female can be and has done so for years. She was named one of Outside Magazine&#8217;s Top Female athletes in 2003 and has an impressive set of victories that goes [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2012/01/17/ultra-endurance-athlete-rebecca-rusch-featured-in-nikon-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video: Reebok &#8211; &#8220;The Sport of Fitness Has Arrived&#8221;</title>
		<link>http://www.hardbody.com/news/2012/01/16/reebok-the-sport-of-fitness-has-arrived/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=reebok-the-sport-of-fitness-has-arrived</link>
		<comments>http://www.hardbody.com/news/2012/01/16/reebok-the-sport-of-fitness-has-arrived/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 19:15:53 +0000</pubDate>
		<dc:creator>Hardbody Staff</dc:creator>
				<category><![CDATA[Ad Watch]]></category>
		<category><![CDATA[Crossfit]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=13793</guid>
		<description><![CDATA[Crossfit has been around for years but it continues to gain in popularity. Check out this new commercial from Rebook that calls Crossfit &#8220;The Sport of Fitness&#8221;. From YOUTUBE: The Sport of Fitness has arrived. Fitness that&#8217;s about retraining your body and rewiring your mind. This is about altering your definition of exercise. Reebok wants [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2012/01/16/reebok-the-sport-of-fitness-has-arrived/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Gatorade&#8217;s New Commercial  &#8220;Isn&#8217;t Enough&#8221; Encourages You to &#8220;Win From Within&#8221;</title>
		<link>http://www.hardbody.com/news/2012/01/02/gatorades-new-commercial-win-from-within/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=gatorades-new-commercial-win-from-within</link>
		<comments>http://www.hardbody.com/news/2012/01/02/gatorades-new-commercial-win-from-within/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 03:30:19 +0000</pubDate>
		<dc:creator>Hardbody Staff</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=13619</guid>
		<description><![CDATA[Gatorade is kicking off the new year with a new tv spot that focuses on what you put inside your body. When you have everything you need on the outside, what will help you win will come from within. A clever play on words that&#8217;s typically used to describe an athlete&#8217;s will from within themselves. [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2012/01/02/gatorades-new-commercial-win-from-within/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Georgia Childhood Obesity Ads Drawing Attention &amp; Controversy</title>
		<link>http://www.hardbody.com/news/2012/01/02/georgia-childhood-obesity-ads-drawing-attention-controversy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=georgia-childhood-obesity-ads-drawing-attention-controversy</link>
		<comments>http://www.hardbody.com/news/2012/01/02/georgia-childhood-obesity-ads-drawing-attention-controversy/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 00:29:14 +0000</pubDate>
		<dc:creator>Hardbody Staff</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=13607</guid>
		<description><![CDATA[ABCNEWS.com ran a story today that brought light to an ad campaign currently running in Georgia. The ads have been around for a few months however with the new year upon us, weight and losing weight is a hot topic. The ads draw attention to childhood obesity by hitting the topic head on, however some [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2012/01/02/georgia-childhood-obesity-ads-drawing-attention-controversy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Nike Women: Pressure Makes Us</title>
		<link>http://www.hardbody.com/news/2011/07/13/nike-women-pressure-makes-us/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nike-women-pressure-makes-us</link>
		<comments>http://www.hardbody.com/news/2011/07/13/nike-women-pressure-makes-us/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 18:29:11 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=12737</guid>
		<description><![CDATA[Nike consistently produces some of the best sports marketing in the world. They&#8217;re doing it once again with &#8220;Pressure Makes Us&#8221; and in this spot they feature the USA Women&#8217;s Soccer Team. LOVE the message they send to women in this spot. Imagine there were no legends, no fans, no expectations. What if for the [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2011/07/13/nike-women-pressure-makes-us/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are you a crazy bitch? GOT MILK thinks you might</title>
		<link>http://www.hardbody.com/news/2011/07/13/are-you-a-crazy-bitch-got-milk-thinks-you-might/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-you-a-crazy-bitch-got-milk-thinks-you-might</link>
		<comments>http://www.hardbody.com/news/2011/07/13/are-you-a-crazy-bitch-got-milk-thinks-you-might/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 15:48:51 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=12718</guid>
		<description><![CDATA[The California Milk Processor Board has a new ad campaign that targets PMS. Women are well aware of what PMS is and stands for and no it&#8217;s no Puny Man Sydrome, although it could. The ads might appeal to men but  I doubt it will make them buy more milk. Will targeting Pre-Menstrual Syndrome alienate [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2011/07/13/are-you-a-crazy-bitch-got-milk-thinks-you-might/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Women&#8217;s Tennis Association &#8220;Strong Is Beautiful&#8221; Ad Campaign&#8230; Strong or Too Sexy?</title>
		<link>http://www.hardbody.com/news/2011/07/04/womens-tennis-association-strong-is-beautiful-ad-campaign-strong-or-too-sexy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=womens-tennis-association-strong-is-beautiful-ad-campaign-strong-or-too-sexy</link>
		<comments>http://www.hardbody.com/news/2011/07/04/womens-tennis-association-strong-is-beautiful-ad-campaign-strong-or-too-sexy/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 18:10:01 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=12680</guid>
		<description><![CDATA[The Women&#8217;s Tennis Association (WTA) has a new global ad campaign with the tagline &#8220;Strong is Beautiful&#8221;. This concept isn&#8217;t exactly new but it is appropriate and inspiring none-the-less. Well at least that&#8217;s how the WTA sees it but others seem to disagree. The WTA photographed 38 of their current stars and plan to use [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2011/07/04/womens-tennis-association-strong-is-beautiful-ad-campaign-strong-or-too-sexy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Supplement Giant &#8211; Grand Re-Opening</title>
		<link>http://www.hardbody.com/news/2011/05/06/supplement-giant-grand-re-opening/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=supplement-giant-grand-re-opening</link>
		<comments>http://www.hardbody.com/news/2011/05/06/supplement-giant-grand-re-opening/#comments</comments>
		<pubDate>Fri, 06 May 2011 09:25:39 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=12343</guid>
		<description><![CDATA[Supplement Giant of Lakewood announces their GRAND RE-OPENING CELEBRATION! Special Guests: Forrest Griffin (UFC Fighter) Hidetada Yamagishi (IFBB Pro Bodybuilder) Alicia Marie (IFBB Pro Bikini Model) FREE Prizes (Over $500), Supplements, T-Shirts and Samples ALL DAY! Compliments of: BSN, Gaspari, Dymatize, iSatori, Muscle Fortress, Axis Labs, MAN Sports, Optimum Nutrition &#38; ABB. For more information [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2011/05/06/supplement-giant-grand-re-opening/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sanitol Hand Sanitizer Creepy Gym Ad</title>
		<link>http://www.hardbody.com/news/2011/04/20/sanitol-hand-sanitizer-creepy-gym-ad/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sanitol-hand-sanitizer-creepy-gym-ad</link>
		<comments>http://www.hardbody.com/news/2011/04/20/sanitol-hand-sanitizer-creepy-gym-ad/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 13:08:15 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=12266</guid>
		<description><![CDATA[Um, ya. This ad is creepy on so many levels. The print ad for Sanitol Hand Sanitizer was created by McCann Worldwide Group in New Delhi, India. It makes me uncomfortable and feel the need to shower but not so sure on the hand sanitizer. First, what&#8217;s up with the composition of this ad? Hey [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2011/04/20/sanitol-hand-sanitizer-creepy-gym-ad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>ZippearZ Earbuds Commercial &#8211; What the&#8230;?</title>
		<link>http://www.hardbody.com/news/2011/04/01/zippearz-earbuds-commercial-what-the/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=zippearz-earbuds-commercial-what-the</link>
		<comments>http://www.hardbody.com/news/2011/04/01/zippearz-earbuds-commercial-what-the/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 13:52:33 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=12078</guid>
		<description><![CDATA[Check out this commercial for ZippearZ earbuds. This made me laugh and while I don&#8217;t know that it would make me run out and buy the headphones it&#8217;s good for a laugh. Why don&#8217;t I ever see anything like this when I&#8217;m at the park? lol found via adweek.com Share This:FacebookemailStumbleUponTwitter]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2011/04/01/zippearz-earbuds-commercial-what-the/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ass Cam Video Goes Viral</title>
		<link>http://www.hardbody.com/news/2011/02/24/ass-cam-video-goes-viral/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ass-cam-video-goes-viral</link>
		<comments>http://www.hardbody.com/news/2011/02/24/ass-cam-video-goes-viral/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 01:27:03 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=11698</guid>
		<description><![CDATA[Two New Zealand hardbody women have accomplished what many companies spend millions trying to achieve. Jessie Gurunathan and Reanin Johannink, of Auckland, created a video that has gone viral. Meaning, millions of people are sharing the link and talking about the video. What&#8217;s the big idea? It&#8217;s so simple, it&#8217;s brilliant. A hidden camera in [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2011/02/24/ass-cam-video-goes-viral/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Skechers&#8217; &#8220;Shape-Ups&#8221; Super Bowl Commercial &#8211; The Message Sucks</title>
		<link>http://www.hardbody.com/news/2011/02/06/skechers-shape-ups-super-bowl-commercial-message-sucks/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=skechers-shape-ups-super-bowl-commercial-message-sucks</link>
		<comments>http://www.hardbody.com/news/2011/02/06/skechers-shape-ups-super-bowl-commercial-message-sucks/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 05:02:17 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=11497</guid>
		<description><![CDATA[The one time of the year that people purposely tune in for television commercials is the Super Bowl. This year was no different as millions watched the most expensive ad buys of the year. Most of the commercials were lackluster but they weren&#8217;t as bad as the sound of the Black Eyed Peas&#8217; half-time performance [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2011/02/06/skechers-shape-ups-super-bowl-commercial-message-sucks/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Ad Watch: Sugar Scare Tactics</title>
		<link>http://www.hardbody.com/news/2011/02/02/ad-watch-sugar-scare-tactics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ad-watch-sugar-scare-tactics</link>
		<comments>http://www.hardbody.com/news/2011/02/02/ad-watch-sugar-scare-tactics/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 14:42:23 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=11474</guid>
		<description><![CDATA[New York City is setting out to scare people with their latest commercial and it does a pretty good job at the end. The commercial takes aim at sugary beverages and hits home their point with sugar stats. You probably don&#8217;t want to watch this commercial if you&#8217;re eating, it&#8217;s pretty gnarly at the end. [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2011/02/02/ad-watch-sugar-scare-tactics/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Enter The &#8220;I&#8217;m A Hardbody&#8221; Contest &amp; Win!</title>
		<link>http://www.hardbody.com/news/2010/10/22/enter-the-hardbody-hers-ad-contest/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=enter-the-hardbody-hers-ad-contest</link>
		<comments>http://www.hardbody.com/news/2010/10/22/enter-the-hardbody-hers-ad-contest/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 14:10:46 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>
		<category><![CDATA[Magazine Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=10719</guid>
		<description><![CDATA[What up Hardbody Peeps? The newest Muscle &#38; Fitness HERS issue (Nov/Dec 2010) is out and IFBB Figure Rookie Pro, Courtney West is rock&#8217;n the cover. Inside the magazine you&#8217;ll find our HARDBODY.com full page ad featuring IFBB Figure Pro Jodie Minear. Since this is our first ad in the kick ass magazine, we&#8217;re inviting [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/10/22/enter-the-hardbody-hers-ad-contest/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Planet Fitness TV Commercial Features IFBB Pro Bodybuilder</title>
		<link>http://www.hardbody.com/news/2010/10/12/planet-fitness-tv-commercial-features-ifbb-pro-bodybuilder/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=planet-fitness-tv-commercial-features-ifbb-pro-bodybuilder</link>
		<comments>http://www.hardbody.com/news/2010/10/12/planet-fitness-tv-commercial-features-ifbb-pro-bodybuilder/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 12:53:37 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=10578</guid>
		<description><![CDATA[I tweeted about this spot a few weeks ago but in case you&#8217;re not one of the HardbodyNews followers here it is again. This commercial is for Planet Fitness Gym and features IFBB Pro Bodybuilder, Jerome Ferguson. It&#8217;s a pretty amusing spot and one that didn&#8217;t require a lot of acting on Jerome&#8217;s part. Anyone [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/10/12/planet-fitness-tv-commercial-features-ifbb-pro-bodybuilder/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Men AND Women Featured in Latest Under Armour Spot</title>
		<link>http://www.hardbody.com/news/2010/09/03/men-and-women-featured-in-latest-under-armour-spot/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=men-and-women-featured-in-latest-under-armour-spot</link>
		<comments>http://www.hardbody.com/news/2010/09/03/men-and-women-featured-in-latest-under-armour-spot/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 11:33:12 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>
		<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=9979</guid>
		<description><![CDATA[The latest ad from Under Armour features not male athletes but also their female counterparts as well. Props to Under Armour for another well executed spot. Share This:FacebookemailStumbleUponTwitter]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/09/03/men-and-women-featured-in-latest-under-armour-spot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Not My Cover Letter. Not My Resume.</title>
		<link>http://www.hardbody.com/news/2010/09/02/not-my-cover-letter-not-my-resume/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=not-my-cover-letter-not-my-resume</link>
		<comments>http://www.hardbody.com/news/2010/09/02/not-my-cover-letter-not-my-resume/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 12:40:18 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>
		<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=9968</guid>
		<description><![CDATA[The CU&#8217; Independent, an online student newspaper in Boulder, Colorado, is taking a creative approach to fund-raising. The Colorado University newspaper enlisted the help of local ad agency TDA Advertising &#38; Design to create anti-prejudice t-shirts. The t-shirts are sold for $15 each on campus and at local retailers. Simple but effective. Share This:FacebookemailStumbleUponTwitter]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/09/02/not-my-cover-letter-not-my-resume/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Under Armour Women &#8211; I Will</title>
		<link>http://www.hardbody.com/news/2010/09/01/under-armour-women-i-will/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=under-armour-women-i-will</link>
		<comments>http://www.hardbody.com/news/2010/09/01/under-armour-women-i-will/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:48:57 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>
		<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=9943</guid>
		<description><![CDATA[Check out the new women&#8217;s spot from Under Armour. THIS is bad ass and empowering to women. Under Armour announced their new women’s “Protect This House. I Will.” campaign today. They are creating a multi-channel campaign and a new Facebook page aimed at their female consumers. Check out the new Facebook page at: http://www.facebook.com/UnderArmourWomen. I&#8217;ve [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/09/01/under-armour-women-i-will/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Sex Sells… Sleaze Shouldn’t</title>
		<link>http://www.hardbody.com/news/2010/08/31/sex-sells-sleaze-shouldnt/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sex-sells-sleaze-shouldnt</link>
		<comments>http://www.hardbody.com/news/2010/08/31/sex-sells-sleaze-shouldnt/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 12:15:18 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>
		<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=9924</guid>
		<description><![CDATA[Earlier in the year I posted an ad from Nutrex where they featured pro figure competitor, Larissa Reiss spread eagle with a poorly photo-shopped supplement bottle next to her. The headline read, &#8220;Meet your new sex partner&#8221;. Classy stuff (note the sarcasm). They&#8217;re back with another sleazy ad and this time it features not only [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/08/31/sex-sells-sleaze-shouldnt/feed/</wfw:commentRss>
		<slash:comments>91</slash:comments>
		</item>
		<item>
		<title>The Burn Bag</title>
		<link>http://www.hardbody.com/news/2010/08/30/the-burn-bag/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-burn-bag</link>
		<comments>http://www.hardbody.com/news/2010/08/30/the-burn-bag/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 21:10:52 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>
		<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=9914</guid>
		<description><![CDATA[This is a creative way to show a product&#8217;s benefit. Every one who purchases GNC&#8217;s BURN 60 fat burning supplement receives a complimentary bag. Is it the best thing ever? No but it conveys the point that BURN 60 will slim your waist. Ad via: coloribus.com Share This:FacebookemailStumbleUponTwitter]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/08/30/the-burn-bag/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Move Over Snuggy. The Snazzy Napper Is Here.</title>
		<link>http://www.hardbody.com/news/2010/08/20/move-over-snuggy-the-snazzy-napper-is-here/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=move-over-snuggy-the-snazzy-napper-is-here</link>
		<comments>http://www.hardbody.com/news/2010/08/20/move-over-snuggy-the-snazzy-napper-is-here/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 14:44:07 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=9824</guid>
		<description><![CDATA[The Snazzy Napper might be the most ridiculous thing I&#8217;ve seen all year. &#8220;It&#8217;s like privacy in a bag&#8221;. Hilarious. Thanks to @RebeccaStaggs for the link. Share This:FacebookemailStumbleUponTwitter]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/08/20/move-over-snuggy-the-snazzy-napper-is-here/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Stay in Shape While You Sit with The Hawaiian Chair</title>
		<link>http://www.hardbody.com/news/2010/08/19/stay-in-shape-while-you-sit-with-the-hawaiian-chair/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=stay-in-shape-while-you-sit-with-the-hawaiian-chair</link>
		<comments>http://www.hardbody.com/news/2010/08/19/stay-in-shape-while-you-sit-with-the-hawaiian-chair/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 14:11:54 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=9804</guid>
		<description><![CDATA[This is hilarious. Gotta love Ellen. Thanks to Jeff Taylor for the link. Share This:FacebookemailStumbleUponTwitter]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/08/19/stay-in-shape-while-you-sit-with-the-hawaiian-chair/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Increase Your Bust with Oishi Slimming Greentea</title>
		<link>http://www.hardbody.com/news/2010/08/10/increase-your-bust-with-oishi-slimming-greentea/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=increase-your-bust-with-oishi-slimming-greentea</link>
		<comments>http://www.hardbody.com/news/2010/08/10/increase-your-bust-with-oishi-slimming-greentea/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 14:02:44 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=9677</guid>
		<description><![CDATA[Weird and yet amusing. Share This:FacebookemailStumbleUponTwitter]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/08/10/increase-your-bust-with-oishi-slimming-greentea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Can&#8217;t Wait to Crush Something You Suck At Right Now&#8221;</title>
		<link>http://www.hardbody.com/news/2010/08/09/cant-wait-to-crush-something-you-suck-at-right-now/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cant-wait-to-crush-something-you-suck-at-right-now</link>
		<comments>http://www.hardbody.com/news/2010/08/09/cant-wait-to-crush-something-you-suck-at-right-now/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 20:18:26 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=9668</guid>
		<description><![CDATA[I love the line that Heather Bergeron says in an Adidas commercial for the 2010 CrossFit Games. &#8220;You can&#8217;t wait for tomorrow. You can&#8217;t wait to crush something you suck at right now.&#8221; Share This:FacebookemailStumbleUponTwitter]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/08/09/cant-wait-to-crush-something-you-suck-at-right-now/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tabitha Klausen featured in &#8220;The Best of Both Worlds&#8221;</title>
		<link>http://www.hardbody.com/news/2010/08/07/tabitha-klausen-featured-in-the-best-of-both-worlds/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tabitha-klausen-featured-in-the-best-of-both-worlds</link>
		<comments>http://www.hardbody.com/news/2010/08/07/tabitha-klausen-featured-in-the-best-of-both-worlds/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 12:45:10 +0000</pubDate>
		<dc:creator>Isaac Hinds</dc:creator>
				<category><![CDATA[Ad Watch]]></category>

		<guid isPermaLink="false">http://www.hardbody.com/news/?p=9657</guid>
		<description><![CDATA[Do you have an extra $20,000 laying around? If you do and you&#8217;re looking for a ridiculously, awesome camera check out the Mamiya DM33. It has a 33 megapixel sensor which equates to insane quality. Wait. Wondering why I&#8217;m geeking out about a camera that costs more than some cars? Check out the commercial below, [...]]]></description>
		<wfw:commentRss>http://www.hardbody.com/news/2010/08/07/tabitha-klausen-featured-in-the-best-of-both-worlds/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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