HARDBODY Fit Female News & Events

Reebook Germany gets into the mix. These booties do not get the hardbody seal of approval. Sorry. They are smaller than the average booty I’m sure but they’ve got a ways to go before they’re hardbody.

IFBB Figure Pro Meriza DeGuzman is having a busy but productive start to her new year. She tells me she’ll be co-emceeing the NPC San Diego Championships on March 20th and has been training a number of amateur NPC competitors recently. She’ll be plenty busy planning her wedding in the coming months as well. Meriza and boyfriend Pete will exchange wedding vows on December 11, 2010 in San Diego. Those of you attending the Arnold can stop by the MANSPORTS booth and meet Meriza.The company has re-signed Meriza for another year of sponsorship and will be launching a new product for women called “Figure Fuel”.

Apparently using “strong” and “sexy” in women’s ads is a growing trend in the supplement biz.  This ad’s headline reads, “STRONG IS SEXY” while the MusclePharm ad recently launched reads, “Strong is the new Sexy”.  I’ll be curious to see how Figure Fuel does on the market as you wouldn’t expect a company named “MAN Sports” to put out a female product.

Gotta love this one ladies. Mastercard’s latest priceless commercial and this time it celebrates women in an unexpected way.

I’d think you’d want to show a little bit tighter booty than this to drive your point home. Another ad for Reebok’s booty toning shoes.

These are awesome spots from Nike featuring women in “Delicious Training”. Nike continues to impress with their commercials.

Pro Snowboarder Ellery Hollingsworth:

Pro Tennis Player Serena Williams:

Pro Women’s Basketball Player Candice Wiggins:

Now THOSE are cool!

What do you think? Does this ad for Muscle Pharm, featuring former UFC Octagon girl Ali Sonoma, hit the mark and make you want to try their product?

Ali was the first winner of the NPC Bikini division but we haven’t seen her compete since. No word on if she plans to return to the competitive stage but she will be attending the Arnold Expo nex t month. Ali is also one of the models slated to perform in a live photo shoot at the Jason Dhir after-party.

This ad is so stupid it’s actually pretty funny. Too bad Old Spice still reminds most people of their grandpa.

Super Bowl 44 is in the books with the New Orleans Saints beating the Indianapolis Colts 31-17. The Super Bowl is the one television event where most people look forward to the advertisements as much as they programming itself.

Overall I thought the ads were lackluster and nothing stood out as being memorable. Budweiser dominated with the most spots during the big game but most didn’t live up to previous years’ creative. Here are ads that caught my attention for various reasons…

Doritos “Tim”

Admittedly, I laughed but because it was so dumb. Really…Dorritos in the gym?

Doritos “House Rules”

This one is funny and cute. Kids and puppies usually get people’s attention when used right.

Denny’s “Screaming Chickens”
This screaming chicken spot reminds me of the Budweiser Wassup commercial but hey everyone can go to their nearest Denny’s on Tuesday for a FREE Grand Slam breakfast. I find perplexed, screaming chickens amusing for some reason. Perhaps it’s because I’ve been eating chicken every day for the last few weeks.

Careerbuilder.com “Casual Fridays”

Disturbing to see out of shape men in their whitey tidies but an accurate depiction of what most corporate men look like and why we don’t want to see them this casual.

Dockers “Men without Pants”

What is it with dudes without pants? Did the movie The Hangover inspire ad people to take this direction? There’s an amusing line in the movie where one of the characters is walking around without pants. Funny in the movie but again disturbing in this commercial.

Michelob Ultra “Little Bumps”

Nothing says working out and staying fit like a cold beer. Lance Armstrong pimp’n beer? A bit of a stretch.

Snickers “Game”

“You’re not you when you’re hungry”. I kinda like it. The best part is Betty White saying, “That’s not what you’re girlfriend says.”

Did you have a favorite commercial from this year’s Super Bowl?

It’s no secret that eggs and particularly egg whites are a source of high protein and used by many competitors. Some of you probably already ate egg whites today while others can’t stand them.

If you are someone who does eat eggs/egg whites, check out www.incredibleegg.org for a variety of recipes and health facts on eggs. It’s a great site devoted to the egg. This is one of the commercials running for the web site…

Hydroxycut Max! Advanced is once again featuring Jamie Eason in a new ad. Looking good Jamie.

Here’s a rather bizarre ad for “active sleepers” out of Indonesia. I’m not sure how relaxing this looks but hey what do I know.

Props Ads of the World for the image.

IFBB Pro Paulin Nordin is a no-nonsense kind of woman. She speaks her mind and tells it as she sees it on her blog, figtherdiet.com. Pauline has a hardbody physique to match her personality. Check out AST Sports Science’s new ads feature Pauline’s rock’n physique. AST typically uses men in their ads but not this time and I applaud the move. Look for these ads in a variety of fitness and bodybuilding magazines. I like the headline “Fuel Your Dedication”. Conceptually it works and hits the point home right away. Props to Pavell Ythjall for a job well done with the photography.

Those of you wondering if the 90lb. dumbbell is real… it is.

Congrats Pauline and props to AST for using a hardbody female in their ads. I use their multi-vitamin and it’s great. Any of you use their products?

New York is not only after the salty dogs but also the soda and other sugary drinks. They have a Public Service Announcement out showing a man drinking fat. Fairly disgusting and according to their claim 1 can of soda can make you 10 pounds fatter a year. After seeing this ad I definitely don’t want to drink soda but then again I don’t want to eat either.

From their YouTube video page:

Disgusted? Most people don’t realize how easy it is to gain weight from drinking sugary sodas, juice drinks, sport drinks and sweetened tea and coffee drinks. Just one 20-ounce bottle of soda can pack 250 calories and more than 16 teaspoons of sugar. Is the lemon-flavored iced tea any better? Not by much with 210 calories and 14½ teaspoons of sugar. Sugar-sweetened beverages add hundreds of calories to your diet each day. Don’t drink yourself fat. Try water. It’s good.

Hydroxycut Max is one of the few fat burners formulated specifically for women. What better way to get your product noticed than to use a trusted name and face? One of the women they’re using to do this is with popular fitness model, Jamie Eason. Jamie is featured in the newest ads currently running in magazines now. 
 

 

Hydroxycut™ Max! Advanced is designed for women who are looking for a powerful thermogenic effect! This means accelerating your metabolism, which helps you burn more calories! Plus, Hydroxycut™ Max! Advanced delivers a powerful energizing kick!

Don’t have a booty? Not to worry. Now there’s “Booty Pop“! The panties that make your booty POP! This is reeeedunkulous. Talk about false advertising of a booty!

I guess it’s socially acceptable for women to pad their bras so why not pad the booty, right?

- Props to consumerist.com for the link.

Amusing right? Not so much for a few people in Britain. Check out this story from telegraph.co.uk.

One of Britain’s biggest health clubs has been criticised as insensitive for putting up a sign warning overweight people that they would be eaten by aliens.

The advert was meant to encourage people to join up and lose those excess pounds put on over Christmas – but it has had the opposite effect.

The sign, which features a green alien, read: “Advance health warning! When the aliens come, they will eat the fatties first.”

It then goes on to urge people to take up a special offer to join the health club and spa attached to Cadbury House hotel in Bristol.

But it prompted an angry reaction from some people in the local community, with residents saying it is offensive to those struggling with their weight.

The club, which is one of the largest independent health clubs in the UK, has two purpose-built studios along with a spa, salon and bistro. It employs a team of personal trainers and offers more than 100 fitness classes each week.

– Full story on their site.

It is worth noting that this isn’t the first time this concept has been done. As ADWEEK.com points out this is nearly the exact same thing 24HR Fitness did in 1999.

Yet another fast food establishment trying to get people to buy into their healthy alternatives. This time Carl’s Jr. has Kim Kardashian promoting their new cranberry, apple, walnut, chicken salad. I think the ad is lame but then so is Carl’s Jr’s food.

Over 1.4 million people have watched this commercial on Youtube in a week. Craziness.

It’s that time of year when we see all kinds of gimmicks to lose weight and shed the holiday pounds. Many people’s New Year’s resolutions include getting in shape or losing weight. There are fat loss pills, dietary supplements and  improved exercises that promise to help trim our waist line. Fast food joints aren’t typically part of this conversation unless it is to avoid eating at them. One of those establishments many would consider avoiding while trying to eat healthy is Taco Bell. Taco Bell isn’t known for their healthy food. Whenever I  hear Taco Bell encourage me to “Think Outside the Bun” I think cheap, fast and fairly disturbing food that would taste better in a bun. Now they’re attempting to encourage people to make healthier choices. As their web site, drivethrudiet.com states…

As you know, the Drive-Thru Diet® menu is not a weight-loss program. It’s about making different choices. For me, I didn’t want to cut out my fast food so I started choosing Fresco items from the Drive-Thru Diet® menu and making other sensible choices. I reduced my daily calorie and fat intake by 500 calories to 1250 calories a day, and, after two years, I ended up losing 54 pounds! These results aren’t typical, but for me they were fantastic!

I like how they say “as you know” and “not a weight-loss program”. I guess putting the word “diet” in the campaign and domain name should cause everyone to automatically know that of course this isn’t a weight-loss program. Noooo, when the word “diet” it used it never means that. Come on.

It looks like Taco Bell is trying to be the next SUBWAY. Subway successfully marketed Jared for eating nothing but Subway for a year. Sorry but Taco Bell’s spokeswoman, Christine is no Jared. Christine tells people she’s lost 54lbs by reducing her calories and replacing her usual fast food with the Taco Bell’s Drive-Thru Diet. Errkay.

Is this what America has come to and how we are encouraging people to lose weight? Are diet and exercise, like, so last decade and the Drive-Thru Diet is the wave of the next decade?

I  hope not.

It’s been awhile since we’ve seen IFBB Figure Pro Jelena Abbou on stage however she’s been keeping herself busy. She recently shot for WEIDER X FACTOR and can be seen in their current commercial.

Check out a few of the Behind-The-Scenes Videos that went into making the commercial.

Congrats Jelena.

We often see people overeating, especially during this time of the year. Here’s a campaign that shows a woman eating something other than food… her beauty products. HUH? Ya, a bit odd. According to this ad for Raw Natural Beauty women eat around SEVEN POUNDS of lipstick in their lifetime. That’s fairly disgusting but I guess they have a point… Do you know what’s in your makeup?

This Victoria’s Secret commercial is pretty bad ass in terms of it’s art direction. The theme is One Gift… A Thousand Fantasies. The piece is directed by Michael Bay, who is known for explosions and high speed chases in his movies. You can see his influence in the spot. Who else would think to put a helicopter in a lingerie ad?

This Nike ad is a few years old but worth revisiting. I like this approach over the current Reebok booty/shoe marketing.

The copy reads:
My butt is big and round like the letter C and then thousand lunges have made it rounder but not smaller. And that’s just fine. It’s a space heater for my side of the bed. It’s my ambassador. To those who walk behind me, it’s a border collie that herds skinny women away from the best deals at clothing sales. My butt is big and that’s just fine. And those who might scorn it are invited to kiss it.

They say imitation is the biggest form of flattery. If you’ve turned on TV lately you’ve probably seen the new Baskin-Robbin’s Ice Cream and Cake commercial. It appears they are really trying to flatter…

It’s strikingly similar to Peanut Butter Jelly Time.

Ava Cowan is one of the most recognizable names in the fitness industry today. She’s been seen in a number of magazines and has abs most can only dream of possessing. Earlier this year, you saw her mentioned here for participating in the Michael Jackson airbrush tanning tribute. Around the same time she signed an endorsement contract with Gasapari Nutrition and is currently featured in a few of their ads. The back cover of the new Muscle & Fitness Hers features one of these ads.

Ava made her return to the NPC stage last weekend at the NPC EASTERN USAs where she not only won her class but also the overall figure title. She carries that momentum into this weekend’s NPC Nationals in Hollywood, Florida. As a resident of Florida, Ava has the benefit of not having to fly into this contest and the added stress that goes with it. Look for her to one of the first names you hear called out at Saturday morning’s prejudging. Congrats on the win and all the best this weekend, Ava.

This ad is hilarious.

I ran across these ads on the web site copyranter.com. These ads for a Gold’s Gym in Costa Rica are not your typical gym ad. Click to view the full size versions.

More from Reebok and their EasyTone campaign. This one is pretty weak, especially when they show the woman’s butt. Nice granny panties on the flat booty.

Whaddya think?

This is a pretty amusing commercial from the folks at Reebok. The commercial is marketing their newest shoe, EasyTone. According to their web site the shoe is “designed to help give definition to your legs and butt.” Any hardbodies tried this shoe yet?

From the Reebok site:
78% of men are speechless.
81% of women jealous.
EasyTone helps you get better legs
and a better butt with every single step.

I love this quote. “If you talked to people the way advertising talked to people, they’d punch you in the face!” Hugh MacLeod.

Think about this the next time you advertise a product or service. Consider this line of thinking when promoting yourself as well.

This ad for David Barton Gym is definitely different but so are his gyms. I ran across this ad on a blog and it definitely caught my attention.  The copy on the ad reads, “Hire one of my trainers and membership’s on me.”

**Thanks to the watchful eye of hardbody readers it was spotted & noted that the woman shown is IFBB Figure pro, Alicia Marie. Nice catch!

David Barton Gym Ad.

Curious what a David Barton Gym looks like? I was and ran across this New York Mag piece on one of the newest gyms.

Any hardbody peeps been to one of these gyms?