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These spots for Dixie products are just weird. The first one has an annoying talking sundae but it is mildly amusing. Anyone seen this type of dispenser?
This spot has a talking cup of coffee that is equally if not more bizarre. “Say hello to my little friend,” encourages the kooky character. Umm ya, no thanks lil buddy.
If you pick up any current muscle magazine you’ll likely to see the new ad campaign from VPX Sports advertising MUSCLE POWER. The ad has a number of people talking but is it for the right reasons? Some would say any publicity is good publicity. It’s not often people talk about supplement ads, as they generally all look the same. This ad certainly doesn’t look the same but is that a good thing?
Taking on an industry leader in advertising is nothing new. Coke vs Pepsi. Bud vs. Miller. Ford vs. Chevy. VPX has taken that approach with their ad directly targeting Muscle Milk. Industry leaders (which Muscle Milk is and has been) are used to other brands targeting them. How they are being targeted raises some questions.
The ad shows a baby nursing on a mother’s breast with the copy reading, “Muscle Milk is for Babies. Muscle Power is for Men!” I’m far from a prude but personally, I find the ad offensive. In my opinion, using an image of a nursing baby to sell your product shows lack of creativity. If Muscle Milk is for babies and Muscle Power is for men, what about women?
VPX also takes a risky move in their package design. The fonts and the packaging itself look very, very similar to Muscle Milk. I understand there are only so many packages that can be used for drinks but the design and look of it has free reign. One can only assume this is an attempt to cause confusion for the consumer. The ad shows the two products side by side and furthers my point.
I’m not a math whiz but how can you have “600% Less Sugar”? If you said 1/2 as much or 1/4 as much ok but what formula is used to support a claim of 600% Less? I’m just ask’n. Don’t forget there is 200% more Fiber. Great so if I am reading this right, it won’t taste as sweet and you’ll being looking for a toilet twice as much.
This ad from Nike was created in 1995 but it’s still one of my favorites. If you let me play sports…
This is just weird. The Burger King dude still creeps me out and now he’s apparently teamed up with Sponge Bob Square Pants. We wonder why kids are fat today - entice them with their favorite TV characters and get their parents to buy them the new toy.
Throw in a little Sir Mix-a-Lot and you officially have a whacky commercial. “Booty is Booty.” Huh?
This is a rather weird commercial for female razors out of the Uk.
Clearly the Europeans have a much different sense of humor than any where else in the world. Prop to FashionCanada via Twitter.
This is a creative way to advertise. People at this bus stop can have a seat and the sign will share their weight. It would definitely make me think about fitness after sitting down and seeing my weight displayed. Props for innovation from “Fitness First.”
This is one of the more bizarre ads I’ve seen in awhile. This chicken is jacked but what the hell kinda ad is this? LOL!
One from the Ad watch files. Men vs. Women in a Nike Running Commercial.
The ad agency Grabarz & Partner from Hamburg, Germany recently launched “The Jesus Treadmill”. The campaign is for DJK, The Christian Sports Club.
From the campaign statement:
Their mission: “To create interest in the wide variety of sports on offer at DJK Hamburg e.V. - the Catholic sports association.”Target Group: “People keen on sports.”
Solution: “A promotion in fitness studios - where people mostly train alone and anonymously. Here, we prepared treadmills with a special cover which lets the athletes run on water. And invites them to train together with others in the DJK in a humorous way.”
Result: “Creation of awareness.”
I ran across these ads that feature women for Men’s Health magazine. The line says, “It’s all about men.” Hmmm… Really… Is that why women work out, because of the men? What do you think of these ads?
American Gladiator and top MMA Female athlete Gina Carano appeared in a Super Bowl commercial for Pepsi. Props to her and her management team for landing the gig. Her stock continues to go up as a female athlete.
Gold’s Gym has launched a new campaign and in their words setting out to “redefine the meaning of strength!”
Their ad agency feels, “It challenges people of all ages, shapes and sizes to realize their individual goals and targets a mindset instead of a demographic.”
Errkay. If you think so. Personally, I’m not impressed and it doesn’t make me want to join their gym.
Their new TV commercials fail to motivate or inspire me to get to Gold’s Gym. On the site they state:
Whether it’s the strength to be a better parent, the strength to climb the corporate ladder or the strength to just say no to that plate of fettuccini alfredo… we recognize that strength comes in many forms. Our job for over 40 years has been to help people find their own inner strength and achieve their goals. At Gold’s Gym, we know that no matter what your fitness level, when you’re committed, anything is possible.
That sounds great but I don’t get that from the ads or the TV commercials. Maybe it’s just me. What do you think?
Everyone is feeling the crunch in the economy and now a beauty web site is looking to help out. How? By renting out your eyelids as advertising space. Feelunique.com is offering the opportunity to earn 10 pence per wink in return for putting the company logo on your eyelid. That’s about 15 cents per wink and you can earn up to £100 per model (roughly $154.00). Don’t worry the logo is only temporary.
Amy Rebours of the web site shares, “We all take notice when we’re being winked at so what better way to advertise feelunique.com than on people’s eyelids. It’s a genuine marketing first, which encourages people to spread a feel-good winking moment and earn some much-needed extra income in the process.”
Visit feelunique.com to find out how you can wink your way out of these hard economic times.
This Fashion Outlet ad from Switzerland is rather amusing. “New in the Swiss countryide.” 
I ran across these ads for Gold’s Gym. They were done by the ad agency Bleublancrouge out of Montréal, Canada. Interesting approach…
I ran across this vintage ad for wigs. The headline and body copy are hilarious.
The “in” hairfashions that go on when you go out.
Go casual one minute. Go glamourous the next. Pick the look you’d like to have and a David & David hairpiece will create it for you….easily, instantly! Crafted of natural human hair or real David/L®, these salon-styled Wigs, Demi-Wigs Chignons, and Wiglets give you an in-fashion look for every occasion. Wear one… start a collection! At fine stores everywhere.
Too bad these fashionable wigs aren’t still around. IRONMAN magazine’s Lonnie “take a little off the top” Teper could put it to good use.
I ran across this ad for Down Town Gym. An interesting approach that I haven’t seen before. Fans of the female muscle will appreciate this.
Dena Anne Weiner is the female half of the 2008 IRONMAN magazine’s Fittest Couple. Dena recently picked up a role in a VW commercial. Congrats!
“Not fitting in gave me a reason to stand out” - Simona La Mantia, Triple Jumper. One of a few new ads for NIKEWOMEN.com. Creative approach.
I ran across this wacky little gem this morning. It’s bizarre, mildly entertaining and is selling something near and dear to every competitor’s heart. What’s the one thing you wish you could have more of on competition day? I won’t assume it’s the same for everyone however I’d venture to guess for most, it’s water. At the end of the video the words, “Brains perform best when they’re hydrated.” A trip over to Drench Water’s website you’ll find a test for your mental alertness, some tips on staying hydrated and more. I like the approach this company has taken to presenting its product. The viewer is entertained and when visiting the site you’re learning something or or reminded of something old. The bottled water market is huge and to “cut through the clutter” advertisers need to be creative and unique. This one does the job with a bizarre little puppet man. Enjoy.
Earlier this week the Wall Street Journal ran a piece about Nintendo’s Wii gaming console. The popular system is coming out with Wii Fit, an add-on that it hopes appeals to women. Their new advertising and marketing is looking to captivate women who want to lose weight. Today, I was reading my newest issue of FORTUNE magazine and there is an article that speaks about the growth of women interested in gaming. Nintendo might be striking at the right time with the new addition to their popular product.
I’ve played the tennis and boxing games on the Wii and I felt like a kid at the first day of Fat Camp. It was a helluva workout. While it might seem like a gimmick, I don’t see it that way. I think it’s a great idea that entertains people while getting them off their ass - men and women. What do you think ladies, would you buy the Wii Fit as a way to help you keep the pounds off?
Nintendo’s Wii gaming console introduced sedentary gamers to the idea of moving off the couch. Now Nintendo is coming out with the Wii Fit, an add-on to the gaming system designed to appeal to women looking to lose weight.
The $90 attachment, dubbed the “Balance Board,” expands the range of games that can be played on the Wii to include activities such as yoga and push-ups. The Balance Board — which resembles bathroom scales — also tracks a user’s weight and body-mass index.
The Wii Fit is a daring move for Nintendo, aimed at broadening the gaming market — dominated by younger men — to women. To get their attention, the company plans a massive marketing campaign ahead of the product’s release in the U.S. May 19, including a public-relations effort under way. Television, outdoor and print ads begin the week the product becomes available. Ads via Omnicom Group’s Goodby Silverstein & Partners will carry the tagline: “How will it move you?”
As part of the PR push, “Good Morning America” host Diane Sawyer tested the exercise game on the air last week. “It really does make you work,” Ms. Sawyer told viewers. Since its release about 18 months ago, the Wii has been a smash hit — so much so that it’s still difficult to buy in the U.S. In Japan, where the Wii Fit is on the market, it has also proved hugely popular. Still, the new product is something of a gamble, moving Nintendo away from core young-male gamers, who could be turned off by the fact that Mom and girls think the Wii Fit is cool.
Check out the entire article here.
An interesting ad for David Barton gym. The gym’s web site is pretty cool and definitely a different approach to marketing a club.
IFBB Pro Figure competitor Jessica Steffens and rising NPC Figure star Jamie Meade are featured models with Brendle Climbing Systems. Brendle Climbing products are changing the face of climbing and fitness. Jess and Jamie are prominently featured on the web site, GETFITclimbing.com. Check out the site and learn more about these kick ass products.
It’s great to see companies using figure competitors in their ads and proof that there is main-stream appeal if presented correctly. As you can see from these photos and the web site these women show you can be buff and beautiful. Learn more about Jamie on the Performance Ready website where she is this month’s featured athlete. Keep an eye on her as she heads to the NPC national level stage this year.
I ran across this nifty ad from 1993. Can you identify which IFBB pro is rock’n the Hypertech clothing in the middle of this advertisement?
A new feature I’ll be posting from time to time is AD-WATCH. Ads that feature the women in the fitness industry and how the women are portrayed. Seen an ad that’s caught your eye? Drop me a line and let me know.
A copywriter out of New York called attention to a Gaspari Nutrition ad recently in his blog. The ad in question features fitness model, Marzia Prince and one of the supplement company’s products. The headline reads, “THE MOST SOUGHT AFTER BOX ON THE PLANET”. Below is the ad and the blogger’s comments. What are your thoughts?
DON’T read too much into this ad…
Well, it’s certainly one way to make sure consumers stare lustily at your product. That’s “famous” fitness “supermodel” Marzia Prince, 2007 Ms. “Bikini Universe” (here’s her myspace page), classily shilling for some body building supplement in a recent copy of Iron Man magazine, of which I am not a subscriber. At least she’s spreading her wings a bit, I guess. Anyway—we now have a female ad companion to the Warehouse One dick-in-a-box ad; though it’s not the first time we’ve seen a product placed directly in front of a coochie. related: ABSOLUT VAGINA. (ad posted by MultiCultClassics) update: believe it or not, I am getting REALLY tired of posting this brand of witless ads…
– copyranter.blogspot.com
