2010 Sports Illustrated Swimsuit Cover Goes to Brooklyn Decker

Congratulations to Brooklyn Decker for being named the 2010 Sports Illustrated Swimsuit Cover Model. It’s one of the most celebrated magazine covers and last year’s issue reportedly sold over 4 million copies. The website devoted to the new Swimsuit Issue is pretty bad ass. It has a ton of behind-the-scenes videos, interviews and more. Some of the photo shoot locations are amazing. Props to Sports Illustrated for going all out on their promotion and marketing the crap out of this issue. I wonder what their budget is… hmmm.

2010 Sports Illustrated Issue.

Yes, the Cover Model works out. Check out a couple of Brooklyn’s tweets regarding working out and running on a treadmill.

“Anyone run on a treadmill w/a tv? It’s the WORST! I get nauseas & if I turn it off, it’s just my reflection bouncing on the screen. Grr.”

“This playlist definitely got me through my workout today.. I really don’t know how people exercise without iPods.. without it, Im useless.”

I remember getting the 25th Anniversary issue (1989) with Kathy Ireland on the cover and thinking how cool it would be to photograph the women in it. While I’m not shooting the cover of Sports Illustrated, I’m pretty fortunate to shoot some of the fittest women in the world.

Keep your eye out for the FLEX swimsuit issue in the coming months. It’ll feature some of the top hardbody ladies in the fitness industry.