UFC plans to go toe-to-toe with Gyms
It will be interesting to see how this one unfolds in the next couple years. Yesterday, the UFC announced it would be starting it’s own line of gyms. Is this a step in the right direction or should the UFC stick to what it’s good at, fight productions/promotions? Only time will tell but they won’t be the big dog on the block (like they are in the world of mma) when they break into the gym business. I’m all for anyone or anything promoting health and fitness in a positive manner. If the gyms get more people to workout and get fit, then rock on.
“We’re going to force all these other gyms to take it up to another level,” UFC President Dana White told The Associated Press on Monday. “Just like we have in the fight business, and everyone’s trying to compete with us now, same thing’s going to happen in the fitness industry.”
White said most gyms and health clubs haven’t changed in years, giving the mixed martial arts league an opportunity to attract new fitness customers or others wanting to get different kinds of workouts under the same roof. The gyms aren’t intended for professional or amateur fighters.
No word on whether you’ll be required to wear a TAPOUT t-shirt in order to workout or if you’re AFFLICTION shirts will be ban you from enrolling.
