Comments on: Ad Watch: New Gold’s Gym Advertising http://www.hardbody.com/news/2009/01/08/ad-watch-new-work-from-golds-gym/?utm_source=rss&utm_medium=rss&utm_campaign=ad-watch-new-work-from-golds-gym It's how you start and finish your day. Sat, 11 Feb 2012 22:21:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tara Green http://www.hardbody.com/news/2009/01/08/ad-watch-new-work-from-golds-gym/comment-page-1/#comment-8172 Tara Green Sat, 10 Jan 2009 02:09:11 +0000 http://www.hardbody.com/news/2009/01/08/ad-watch-new-work-from-golds-gym/#comment-8172 A llittle more badazz is needed, here. It's just weak. Put some FIRE in there and SAY what you need to say without worrying about excluding a certain 'possible clientele'. It's a gym. People want to be inspired! It sounds a little too 'touchy feely nice-like'. Where's the SWEAT? The DRIVE? The PUSH to become BETTER--to revel in the feeling of ACCOMPLISHMENT? Maybe you WILL be a better businessman after becoming fit-- but those words in the ad don't spark a fire! Show them a picture of a guy's triceps popping out at the company golf game as the ball goes soaring over the hill, and there you have it. Show a mom playing with her kids at the park in her great looking jeans...or at least use better wording. Kinda falls flat. A llittle more badazz is needed, here. It’s just weak. Put some FIRE in there and SAY what you need to say without worrying about excluding a certain ‘possible clientele’. It’s a gym. People want to be inspired! It sounds a little too ‘touchy feely nice-like’. Where’s the SWEAT? The DRIVE? The PUSH to become BETTER–to revel in the feeling of ACCOMPLISHMENT?

Maybe you WILL be a better businessman after becoming fit– but those words in the ad don’t spark a fire! Show them a picture of a guy’s triceps popping out at the company golf game as the ball goes soaring over the hill, and there you have it. Show a mom playing with her kids at the park in her great looking jeans…or at least use better wording. Kinda falls flat.

]]> By: Lauren Niehaus http://www.hardbody.com/news/2009/01/08/ad-watch-new-work-from-golds-gym/comment-page-1/#comment-8168 Lauren Niehaus Fri, 09 Jan 2009 19:23:11 +0000 http://www.hardbody.com/news/2009/01/08/ad-watch-new-work-from-golds-gym/#comment-8168 Good points Isaac....I agree. I like what they are saying their job is on the website, but that does not come across in the ads. To me, these don't drive the message to get off your butt and head to golds...their message doesn't even inspire me to look at their website. They could've done better. Good points Isaac….I agree. I like what they are saying their job is on the website, but that does not come across in the ads. To me, these don’t drive the message to get off your butt and head to golds…their message doesn’t even inspire me to look at their website. They could’ve done better.

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