Ad Watch: New Gold’s Gym Advertising
Gold’s Gym has launched a new campaign and in their words setting out to “redefine the meaning of strength!”
Their ad agency feels, “It challenges people of all ages, shapes and sizes to realize their individual goals and targets a mindset instead of a demographic.”
Errkay. If you think so. Personally, I’m not impressed and it doesn’t make me want to join their gym.
Great to know.
This is actually the best in the bunch.
Their new TV commercials fail to motivate or inspire me to get to Gold’s Gym. On the site they state:
Whether it’s the strength to be a better parent, the strength to climb the corporate ladder or the strength to just say no to that plate of fettuccini alfredo… we recognize that strength comes in many forms. Our job for over 40 years has been to help people find their own inner strength and achieve their goals. At Gold’s Gym, we know that no matter what your fitness level, when you’re committed, anything is possible.
That sounds great but I don’t get that from the ads or the TV commercials. Maybe it’s just me. What do you think?
Good points Isaac….I agree. I like what they are saying their job is on the website, but that does not come across in the ads. To me, these don’t drive the message to get off your butt and head to golds…their message doesn’t even inspire me to look at their website. They could’ve done better.
A llittle more badazz is needed, here. It’s just weak. Put some FIRE in there and SAY what you need to say without worrying about excluding a certain ‘possible clientele’. It’s a gym. People want to be inspired! It sounds a little too ‘touchy feely nice-like’. Where’s the SWEAT? The DRIVE? The PUSH to become BETTER–to revel in the feeling of ACCOMPLISHMENT?
Maybe you WILL be a better businessman after becoming fit– but those words in the ad don’t spark a fire! Show them a picture of a guy’s triceps popping out at the company golf game as the ball goes soaring over the hill, and there you have it. Show a mom playing with her kids at the park in her great looking jeans…or at least use better wording. Kinda falls flat.