Ad Watch: Muscles Are Evidence – Adidas
I found this well executed ad for Adidas…
The copy reads:
New muscles are proof of how far you’ve come. They’re proof of your commitment. Proof of your early morning runs. With every run you feel muscle that are getting stronger – muscles that never used to be there. When you don’t notice your running gear all of a sudden you start to discover a newer, prouder version of you. Adistar Ride – Made for your Motion.
I’d like to see the supplement companies give more thought to their advertising. Instead of sticking xyz competitor and a product shot; why not spend a little time and effort into developing a concept? The supplement companies (generally speaking – not all but most) fail to evoke emotion and create any type of creativity in their advertising. I’m not saying the ad shown above is the greatest ad ever created but it starts to create an emotional connection through the photography and body copy.
I totally agree Isaac, I think some of these supplement companies would greatly benefit from a thoughtul ad campaign….maybe you should start another career in the supplement-ad writing business
You might be seeing a couple companies with more thought out ads in the coming months.