Could we see Monica Brant in an infomercial?

The Muscle Flex web site features IFBB Pro Monica Brant on their homepage. A testimony from Monica about the product states, “I have never been on a machine quite like The Muscle Flex. I do believe it is the only machine of its kind! It gives a complete strength and cardio work out while also an incredible flexibility training session too. It’s an amazing way for anyone to get into shape, become more flexible and FEEL HEALTHY and FIT! PS.. Ladies!! This machine is dynamic for shaping our trouble spots.. you know, the glutes and thighs!!”

The company’s press release revealed some of their future plans which include infomercials. Perhaps we’ll see Monica in one of them.

Muscle Flex(TM) to Produce and Implement a National Infomercial and Media Strategy for the Muscle Flex(TM)
BEVERLY HILLS, Calif., Nov 12, 2008 (BUSINESS WIRE) – Muscle Flex Inc. (Pink Sheets:MFLI) announces that it’s producing and implementing a national infomercial and media development strategy for the Muscle Flex(TM) (www.TheMuscleFlex.com) in-home fitness machine after a successful market test. The Muscle Flex(TM) is the new generation in-home fitness machine and is the only comprehensive machine that provides strength, cardio and flexibility as its primary benefit.

In-home Fitness machines are one of the most successful infomercial and direct market products. Other fitness products such as the Total Gym, Bow Flex and The Gazelle have sold in excess of $1 billion each via infomercials. Our initial test and feedback suggest that the Muscle Flex(TM) has the potential to be the next mega-hit in the multi-billion dollar infomercial TV fitness market.

The Muscle Flex(TM) marketing plan will be a multi-pronged approach which includes:
1. 30-minute & 2-minute Muscle Flex TV infomercials – The 30-minute long form and 2-minute short form Muscle Flex infomercials will air in a number of test markets and expand as demand dictates.

2. Performance based marketing programs with third party vendors via the Internet, print and TV — Upfront marketing costs are paid for by third party marketing vendors and Muscle Flex provides a commission on a per unit basis.

3. Additional avenues of proprietary media creation with strategic partners — Currently specific projects are under development and Muscle Flex hopes to make an announcement shortly.

The complete Muscle Flex(TM) marketing strategy will include an affiliate program as well.

The Muscle Flex(TM) is the only in-home exercise machine of its kind that delivers strength, flexibility and cardio training all in one fluid gliding motion. The Muscle Flex(TM) is the “Natural Fountain of Youth(TM)” as it improves and builds strength and posture, flexibility, sculpts, tones and develops long lean toned muscles. Go to www.TheMuscleFlex.com to learn more.

“Muscle Flex” and “Natural Fountain of Youth” are trademarks of Muscle Flex Inc. All Rights Reserved.

About Muscle Flex
Muscle Flex Inc. develops and creates media properties and is a product incubator in the health and fitness sector. The Corporate strategy is to develop media content for public consumption and distribution and to bring unique and innovative products to market via direct response marketing strategies such as infomercials, advertorials, traditional retail and other associated advertising vehicles too expeditiously and economically market products worldwide.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of CelebDirect to be materially different from the statements made herein.

SOURCE: Muscle Flex Inc.