Brains perform best when they’re hydrated

I ran across this wacky little gem this morning. It’s bizarre, mildly entertaining and is selling something near and dear to every competitor’s heart. What’s the one thing you wish you could have more of on competition day? I won’t assume it’s the same for everyone however I’d venture to guess for most, it’s water. At the end of the video the words, “Brains perform best when they’re hydrated.” A trip over to Drench Water‘s website you’ll find a test for your mental alertness, some tips on staying hydrated and more. I like the approach this company has taken to presenting its product. The viewer is entertained and when visiting the site you’re learning something or or reminded of something old. The bottled water market is huge and to “cut through the clutter” advertisers need to be creative and unique. This one does the job with a bizarre little puppet man. Enjoy.