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HARDBODY MARKETING with Lift Studios

isaac | misc, marketing | Friday, 28 March 2008

Recently, it dawned on me that I receive the same questions over and over again about the relatively same topics. Sponsorship, getting noticed and more. That said… I’ll begin providing tips and insight on how you can better market yourself to the fitness and beyond. Some of you may ask, what makes me qualified to provide this information? Here’s the quick skinny on my background.

I have 12 years experience in advertising, branding, design and marketing. I was editor of my college newspaper as well as working a variety of jobs. I say jobs because it taught me what I DID NOT want to do. My career began as an art director for a large global advertising agency. After learning a great deal about advertising and marketing at this ad agency, I decided it was time for a change and moved to Denver. While working at a small design firm in Denver, I began working with clients that were appealing to me… sports, fitness and health-related. A year later I took the leap and started my own gig. I own and operate Lift Studios, a brand strategy and design firm. Since starting LIFT over five years ago it’s evolved into photography, video and more.

I’ve always been involved in athletics and sports, but after college I found myself fat and out of shape. Disgusted with myself I decided to make a change and did Body-for-Life. After completing the challenge I was in better shape, better educated on nutrition and decided to get more involved with the bodybuilding and fitness community. I’m not someone who just talks about it - I workout regularly and try maintain a healthy lifestyle.

I’ve combined my love for art & design with a passion for sports, health and fitness. It reminds me that I’m living my dream. I look forward to sharing my knowledge with you and hope it can help you in your careers.

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