Rumors are always swirling in and out of the world of fitness and figure. Many times rumors are unsubstantiated claims started for a variety of reasons. There are times when rumors do play out to be factual. This appears to be one of those times.
When Pinnacle/Kemistry pulled out as the title sponsor of the NPC Nationals the rumor mill started fast and furious. Bodyonics, the parent company to the Pinnacle & Kemistry brand, has been a long time sponsor of shows. We heard a number of things but nothing was confirmed. Today on Muscular Development’s Radio show, the hosts reported that Kemistry had dropped all their athletes. We decided to ask those we know, who were sponsored by Pinnacle, what the story was. We confirmed that the female models/athletes did receive letters stating their contracts were terminated.
The highest profile women on their roster were IFBB Figure Pro, Amanda Savell and fitness model/actress Christina Lindley. These are two of the best women any company could have under contract. Amanda is at the top of her figure game and a favorite going into the Arnold Classic 2008. Christina is on the current cover of FitnessRX for women and having a very successful acting career. Both women are well-spoken and good spokes-models for any company.
It wasn’t just the women who were dropped some of the top male bodybuilders were also dropped from their sponsorships.
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[...] Any whoo… as we reported months ago all of the athletes under contract with Pinnacle/Kemistry were let go in November of 2007. Pinnacle also dropped out as title sponsor of the 2007 NPC Nationals. It appears there was a direct connection to these events that also lead to the demise of BUILT magazine. The magazine as it stands today is dead – one and done. I applaud the people behind BUILT for trying something new and attempting to bring more awareness to the industry. Unfortunately, this story happens more often than not with new magazines not only in the fitness/bodybuilding industry but also in the world of publishing as a whole. R.I.P. BUILT magazine [...]